81% of your future clients will use some form of online research before contacting your business. As a result, your website needs to be client ready and worthy of your brand.
You spend all day helping make clients’ visions a reality, now it’s time to do the same for your business.
Here are five home builder website design tips to help you create a gorgeous, customer-friendly website that’ll generate leads.
1. Create Your Site For Your Clients, Not Yourself
Make no mistake, having a website is certainly good for advertising purposes. But if you’re designing with yourself and only yourself in mind, there’s a high likelihood that you’ll miss the mark.
At the end of the day, a quality website is only as good as its usability.
Since your clients are the ones spending the most time on your site, it’s important to keep them in mind throughout the design process.
Envision yourself as a client. What would you like to see featured on your website?
It may seem like a silly question, but your answer can influence everything from your design to the types of content you publish.
2. Get the Important Information Out First
No part of your website is more important than your homepage. It’s the first thing customers see, so it needs to convey a lot of information in a short amount of space.
Make sure that your homepage includes the five Ws:
- Who are you?
- What do you do?
- When are your hours of operation?
- Where in Canada is your business located and what areas do you serve?
- Why should a client contact you over the competition?
3. Use Keywords in Your Copy
It’s time to trade in your hard hat and put on a marketing hat. Having a website isn’t enough. You’ll need to know how to properly market it, as well.
A great way to increase your search rankings and help your search engine optimization (SEO) efforts is to include keywords in your copy.
Include local keywords within your copy. These should be terms and phrases that people actually use when searching for your business.
You’ll also want to tag your URLs so Google’s web crawler can read them. Use the name of the page as you tag your URLs to make things easy.
And don’t forget to include links, both internal and external, throughout your site.
4. Show Off Your Work
Use a portion of your website to show off your portfolio. Here, you can focus on the newest house designs you’re working on as well as some of the great work you’ve done in the past.
This is also a great place to leverage customer reviews. If a client was blown away by your work, ask if they’d be willing to write up a quick blurb.
Their opinion has a great deal of influence over your visitors.
5. Keep Things Visually Interesting
No one wants to read a wall of text. Keep things visually interesting to better engage your audience.
Break up your text into small, scannable sections, and sprinkle photo and video throughout each page.
Final Thoughts On Designing a Great Home Builder Website
Building a great website is a lot like building a home. It takes careful planning, masterful execution, and a client-focused approach.
You may not have the time to create a great home builder website, but we can help. Get in touch today to see how we can help you design and market your website.