Paid Search advertising can help a business build brand awareness, and reach. Reach a new audience you otherwise haven't been able to via Search.
It can also be costly, so here's a couple of things to consider before you dive in doing some online advertising like Google Ads.
93% of experiences online begin with a search.
81% of people out there have admitted that they search for something online before making a major purchase decision.
Considering this, for most businesses, getting onto page 1 of search, it's a vital decision, it's a no-brainer.
Unfortunately, it's not that easy anymore. Paid Search is an advertising method that can get you onto the front page of Google very quickly, much quicker than waiting for your organic rankings to improve.
The thing is, you have to pay to claim these top spots. Since you're only paying for a click, it could potentially save you some money.
On the flip side, the more popular a keyword is, or a search phrase is, the more you're going to be paying for that click. If you're already on the first page of Google organically, maybe Google Search or Paid Search isn't the best use of your marketing budget.
Succeeding with Google Ads needs a Strategy
And like any advertising campaign, it needs a solid strategy to get a good result. You need to consider things like your ad copy, your landing page design and performance tracking, to make sure you get some good value.
If keywords are cheap, a small budget can go a long way. If you occupy a very popular keyword space, and you're on a budget, this form of marketing may not be for you. If you haven't already looked into Paid Search Marketing, look into it and see if it's feasible for your business.
There's no common answer for every business. Every case is unique, and you owe it to yourself to check it out if a Paid Search Marketing campaign would be a positive driver for leads and sales, within your ROI target.