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Fri, 2012/02/10 - 5:25pm
Sites like Tumblr, Meebo and Pinterest not only refer traffic to Facebook and Twitter, but gain viewers in return
As second-tier social media sites become more popular with consumers, these sites are finding their place within the social media ecosystem, referring traffic to larger social networks...
Wed, 2012/02/01 - 2:12pm
High digital media usage and device ownership make affluents a tempting digital target
By any measure, affluent consumers in the US constitute a large market. Using a minimum of $100,000 in yearly household income as a threshold, an Ipsos Mendelsohn study last year put the number of affluent adults...
Wed, 2012/01/25 - 1:46pm
US companies spend more on search than on any other online ad format. This year, eMarketer predicts, US search ad spending will account for almost half of total online advertising spending.
Findings from online ad management platform provider Marin Software suggest paid search advertisers could see...
Thu, 2012/01/19 - 3:37pm
The widespread Internet blackout Wednesday, in which sites such as Wikipedia and Reddit went dark to protest the Stop Online Piracy Act (SOPA) and Protect Intellectual Property Act (PIPA), seems to have influenced members of the U.S. Congress.
PIPA co-sponsor Florida Sen. Marco Rubio pulled his...
Thu, 2012/01/19 - 3:54am
When's the last time you read your own website? No, seriously -- the last time you looked at every page, clicked every link and read every word on it.
If it's been a while, it's probably time to refresh both your site's content and its look. Here is a seven-step program for giving your site a tune-...
Mon, 2012/01/16 - 12:48am
Thanks to strong holiday sales, a low price point and upward consumer interest in tablet devices, Amazon’s first tablet product, Kindle Fire, debuted with satisfactory results. According to global market research firm IHS iSuppli, in the last three months of 2011, Amazon sold 3.9 million Kindle...
Tue, 2012/01/10 - 1:22am
Google+ Brand pages may have debuted just a few months ago, but many companies have already flocked to the social media platform to reach out to new fans. And it’s not just the big companies that are adopting brand pages: Google+ Group Product Manager Christian Oestlien says small businesses are...
Sat, 2012/01/07 - 4:15am
Over the past eight months, Google has steadily released one revolutionary new feature after another. On March 17, the company announced a new version of Google Analytics. Up until this point, users could decide whether they preferred to stick with the old interface or switch to the new one....
Sat, 2011/12/31 - 10:21pm
As you might have noticed, Twitter was down for about 90 minutes Saturday morning, with the service disruption affecting the entire Twitter site for the past hour.
Update: Soon after we published this post, the Twitter site recovered, and now it’s available again. We’re trying to find out why the...
Thu, 2011/12/22 - 1:30am
Companies think fans want to be heard and to hear news about the brand
While Facebook users expect exclusive content, discounts, promotions and updates from the companies they “like” on the site, marketers see the action of “liking” in a slightly different way.
The “Variance in the Social Brand...
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