Pay Per Click Advertising – Paid Search Marketing

Pay-Per-Click advertising is a great way to be found on Google and other major search engines while you wait for your site to get spidered. There are times when there is simply too much competition in organic search. That is where Pay Per Click can be an essential tool. You can place bids on certain keywords you wish to be found under. Bid rates differ based on the popularity of the word and the level of demand. You only pay Google when your ad is clicked on their website. We can configure your pay per click campaigns to only appear in certain geographical regions and tailor search phrases and keywords so that your ads appear when you want them to, thus saving you money from paying for unnecessary clicks. For example, your business may serve the Toronto area, and having a user click on your ad from Seattle, USA, may not be an effective way to spend your pay-per-click dollars.

Why Should You Use Paid Search Marketing?

It is very inexpensive to set up and maintain a paid search campaign, when compared to other forms of advertising, such as television and magazine advertising. This means you will achieve a higher ROI on your marketing investment. The results are instant. The minute we launch your campaign, you will notice an increase in traffic to your website, and this increase will lead to an increase in sales request and phone calls to your business.

We will monitor your campaigns on an ongoing basis to ensure that visitors that are clicking on your ads are spending time on your website and are finding the content they are looking for. By analyzing your Web Analytics reports, we can then work with you on adding and removing keywords, and adjusting your budget to focus on the keywords and search phrases that are working best.

What We Can Do

Our Paid Search Marketing services includes:

• Keyword Research: We will research top searched words and phrases on major search engines and present you with the top suggestions for words to invest in. We assess bounce rates, audience demographics and behaviors, and your specific industry when formulating your keyword research report.
• Split Testing: We will develop specific landing pages and analyze traffic patterns on each landing page. The goal here is to invest in different keywords and analyze visitor behavior once they reach your website. This will allow us to eliminate words that are not bringing the right visitors to your site, allowing you to direct your budget more effectively to the keywords that count!
• Web Analytics Reporting: We will provide you with weekly and monthly reports on the traffic your website is generating. These reports include many details, including, where visitors are finding your website, what keywords are leading them to your website, length of visit, bounce rates, and more!

Contact us today to learn more about how Pay Per Click advertising can help increase the right traffic to your website and increase your website’s rate of conversion.