Social Media Spending Expected to Grow this Year

More and more businesses will be investing in Social Media marketing tools such as Facebook and Twitter

eMarketer.com, a leading source of marketing news and information, recently published an article (available here) stating that 36% of small businesses are planning on increasing funding to their social media marketing.  Starting to, or increasing use of Facebook fan pages, groups, Linked In Profiles, Twitter pages and status updates are are becoming more and more viable and proven methods of spending mrketing dollars on.  As every day goes by, the increased audience of social media all over the world is resulting in increasing ROI from this new marketing channel.

The top three purposes of social media use by small business includes:

• Creating or improving the business's online presence
  
• Increase comunications with new and existing customers with newsletters
  
• Expand product and service offerings

Website, e-Mail marketing, Facebook and online advertising have all accelerated past direct mail marketing in importance to small business owners.  On top of that, over 25% say that blogging and social media are essential to the success of their business.

Sandbox Media can help you start and continue your social media strategy.  We can set up your social media accounts and profiles on all of the major social media outlets.  From that point, our staff can work with you on promoting and communicating with your fans and audience online.

My next article will describe the increasing value of social media, fans and followers to your ranking on Google.  That's right, you read it correctly.  The world of SEO is everchanging, and there are new changes that have come out that we can implement to bring your website to the first page of Google.  Is your website already there?  May not be for much longer if you don't embrace and fully use social media.

Sandeep Sambhi