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Collaboration and Communication Tools During The COVID-19 Situation

Let's take a minute to talk about some of the ways you can deal with the challenges that COVID-19 is presenting to your business.Let's focus on how to stay ahead and how to keep your business running, in terms of your clients and your team members.Tools mentioned in video listed below.Video conferencing tools: https://zoom.us/https://www.gotomeeting.com/Video recording tools:https://www.gotomeeting.com/Shared document tools: https://gsuite.google.ca/https://products.office.com/

Posted by Sandbox Media on Thursday, March 19, 2020
Collaboration and Communication Tools During The COVID-19 Situation

Today I want to take a quick minute to talk about some of the ways you can deal with the challenges that COVID-19 and this outbreak, and what it is presenting to your business and how you’re doing your day to day activities. In this video I’m going to focus more about how to stay ahead and how to keep your business running in terms of your clients and your … Read More

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Getting Started With Writing Your About Us Page

The About Us page gives our clients the most difficulty when they're trying to figure out how to go about putting together some content about their business. So I want to share a couple of pointers that are going to hopefully help you out.

Posted by Sandbox Media on Thursday, March 5, 2020
Getting Started With Writing Your About Us Page

What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. It all has to do with Google and Facebook’s ability to let you target people based on intent and interest. Your About page. This is the page that … Read More

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Serving Online Ads to People Who are In-Market & Interested

Serving Online Ads to People Who are In-Market & Interested, and what that is going to do, potentially lowering your cost per click, and conversion.

Posted by Sandbox Media on Tuesday, March 3, 2020
Serving Online Ads to People Who are In-Market & Interested

What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. And it all has to do with Google and Facebook’s ability to let you target people based on intent and interest. Through their algorithms and, and cookies and … Read More

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Top 5 Things You Can Do To Optimize Your Website Menu

Here are 5 essential items your website menu better be doing in order to get the most out of every visit.

Posted by Sandbox Media on Thursday, February 27, 2020
Top 5 Things You Can Do To Optimize Your Website Menu.

Here are the top five items I think are super crucial to a website menu or navigation that’s going to be effective in getting people to where they want to go. Now, when you’re laying out the menu or navigation structure for your website, you want to make sure you understand and are aware of the goal, right? And it’s to get the people that are coming to your website … Read More

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PEOPLE, ROLES & DEPARTMENTS -SECURING YOUR WEBSITE

User permissions and how you can secure your website to make sure nothing goes wrong, such as anything unexpected from happening. That could be from an employee going in somewhere where they shouldn’t be or a malicious user exploiting a vulnerability to try to wreak havoc on your business. So for the first angle, which is employee permissions, what you need to do is figure out the different types of … Read More

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Unique Value Propositions

Today I want to talk about Unique Value Propositions and share a couple of pointers to help you all formulate that Unique Value Proposition. One of the questions that gets people stumbling most often when we’re having our initial meetings is just that – when I ask them, you know, what’s your unique value proposition? And they’ll usually just chime off a list of their products and services that they … Read More

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Mastering Online Reviews Using Marketing Automation

One of the best ways to grow your business and grow your online sales is with awesome, positive customer reviews. You know a lot of people, most people out there, before they’re about to make a purchase, they’re going to try to learn a bit about your company. One of the first things that they do is to look for reviews on a third party website like Google or Facebook, … Read More

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Stretch Your Marketing Dollar by Re-Purposing Marketing Content

When I meet with clients and we start talking about marketing, a reaction I see quite often when they walk into the conversation is an expectation of “Oh crap, this is going to cost a fortune! What are we going to do ? And is it going to be effective?” One of the ways to be effective is to be efficient, right? So when you look at how you’re spending … Read More

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Google Planning on Showing a Badge Beside Slow Websites

Google is expected to roll out a series of warnings for users when they’re about to load a slow website! Got a slow website? Google is thinking about telling your customers all about it! Sometime last week, Google put some news out saying they’re considering displaying a badge next to websites that load slowly when they’re displaying listings on search results to continue giving their customers which are people using the search … Read More

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How Your Customer Experiences Your Online Brand Journey

All of the different things you’re putting out online to market yourself, whether it’s your website, social media, online ads, whatever… they’re all part of your customer’s journey and perception of your brand. Have you ever thought about all of the different things or events that your customer may go through before they actually end up doing business with you? I want to talk about customer experiences, or customer journeys. … Read More

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Google Search BERT Update

Google’s recent update affects 1 in 10 search rankings. Find out how this affects your business and what you need to do to stay ahead on Google Search A couple of weeks ago, Google released their update code-named BERT and had the Internet in a bit of a frenzy. Let’s talk about BERT and how this update could potentially affect where you end up on search results and ultimately, how … Read More

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A Slow Website Can Lead to higher Ad Costs + Frustrated Users

Website load times aren’t always a priority.  They need to be when you consider potential lost sales from a poor user experience and higher advertising costs! Did you know that a slow website can actually cost you money? Whether it’s lost income from ads, or lost potential revenue from the people you were hoping to sell when they get to your website? A lot of misconceptions out there about the … Read More

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Choosing the Right Keywords to Optimize Web Content Marketing

Avoid these common mistakes when you’re researching which keywords you want to optimize your website and content marketing. If you’re trying to figure out or are planning to figure out what kind of keywords you want to optimize your website for, this post is for you. Quite often, when I sit down with clients or marketers, I find that keywords and keyword research are an area where they’re not always using the … Read More

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Common Reasons Why People Don’t Check Out When They Shop Online

You’d be surprised how the simplest little things can deter people from completing an online purchase. Watch to see what the most common reasons are and how you can respond. Are you trying to figure out why people aren’t checking out on your online store? Let’s talk about that. f you have an e-commerce store, you may have noticed that there’s a big discrepancy between the number of people that … Read More

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Are You Managing Your Google My Business Profile

Your Google My Business Listing is arguably as important as your website. Why? Most people will search for you on Google before they hit your website, and see a snippet of your profile When’s the last time you logged into Google My Business to check on your profile? Typically, when I encounter clients that have set up their Google Business Profile, if they have, what I’ll find is they don’t … Read More

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Big Changes Coming to Google My Business

This November, Google will stop sending you text messages when customers try to message you from Google. Here’s what you need to know so you’re able to keep communicating with your customers and prospects. Google My Business. Are you using it to interact with your customers and prospects? If so, this post is for you! Coming up in November of this year, Google is going to change how it relays … Read More

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How to use Reviews Effectively On Your Website

Online users trust reviews posted on sites like Google and Facebook.  If you’re still posting reviews on your website as “testimonials”, you need to watch this video. Have you ever questioned some of the reviews you might read that are posted on a business’s website? Let’s talk about that! A lot of businesses have websites and they post customer reviews on their websites, usually under a page called testimonials or about … Read More

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Avoid Costly Mistakes – Test Your Online Ads Often

Regularly testing your online ads can help catch mistakes before they end up wasting your marketing budget and damaging your reputation. When is the last time you clicked on one of your ads on Google? Or one of the ads you’re running on Facebook or Instagram, or anywhere else? One of the things that caught my eye this week was, I was about to meet with a prospect, and while … Read More

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Marketing Automation and Your Business

New to Marketing Automation?  Here are a few benefits of integrating marketing automation into your business. Marketing Automation – what is it and how can you use it to grow your business? Marketing Automation is one of the newer tools out there in the marketing space. What it really does is it allows you to automate certain tasks that you may be doing manually when it comes to communicating with … Read More

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Considering Paid Search Ads? Here’s What You Need to Know

Is advertising using Paid Search, the right decision for your business? Paid Search advertising can help a business build brand awareness, and reach.  Reach a new audience you otherwise haven’t been able to via Search. It can also be costly, so here’s a couple of things to consider before you dive in doing some online advertising like Google Ads. 93% of experiences online begin with a search. 81% of people … Read More

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