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Example Two

Search Engine Marketing

It's vital to be visible on Google search results Ahead of the competition Generic ads don’t work well. We build multiple customer journeys coupled with offers that align with your customer segments, testing them regularly to ensure they’re optimized and effective.

Need help connecting with potential customers on Google?

We develop customer journeys that begin on Google Ads that are built around your customer segments, ensuring your offer will interest someone to click your ad and take action on your website.

We balance ad-spend budget and getting the best possible CPM and CPC (cost per impression, cost per click, respectively) by leveraging industry-leading AI tools and ad-copy that’s tested so it’s just right for your target audience.

Take Advantage of The Benefits
Online Ad Platforms
Like Google Ads

Digital marketing agency
  • Reach new customers quickly
    Online Ads don’t have a waiting period as compared to organic SEO which can take time for crawlers and indexing
  • Target Your Campaign
    We can target ads based on user demographic, interests, purchase intent, past behaviour and more
  • Campaigns that Stay With You
    Show your ad on search results, mobile apps and websites to people who have recently interacted with an ad or your website
  • Keyword Specific Ads
    Ad copy can be tailored to a keyword or keyword phrase to increase relevance, lower click costs and a higher click-thru rate

What’s New in
Search Engine Marketing

How to Try Different Marketing Strategies Quickly

Today, I want to talk about the benefits of being both flexible and nimble when it comes to marketing your business online. 10, 20 years ago, when a company wanted to launch a new marketing campaign, they would build a campaign and launch it and then let it go for a several months to a […]

Has your Marketing Adjusted to the 3 Major Changes in Expectations?

Understanding customer expectations is a key element in effectively communicating with and marketing to your stakeholders Hi, today I’m going to talk a little bit about some of the expectations of your customers that have probably changed in 2020 now, before we jump into what those expectations are, I want to talk about why it’s […]

Avoiding Losing Retail Customers To Competitors As Economies Re-Open

If you don’t do this, you’re risking losing that customer and them going to a competitor because that competitor is giving them the reassurance and the information that they need to go ahead and buy whatever they’re looking to purchase. Hey everyone, as things open up and more retail businesses are allowed to open and […]

Are you a Service Provider – Essential Tips As the Economy Reopens

With all this stuff that’s changing right now with businesses being allowed to open up or being allowed to open up in a certain partial manner. If you have a service type of business, you need to inform your customers on what’s going on and how your business is operating at the moment. With all […]

Do Better With Email Marketing By Avoiding These Mistakes

I’m seeing all sorts of email marketing campaigns circulating.  Some good, some could use some help.  Here’s some tips based on what we’re seeing. Today, I want to talk about some of the email campaigns I’m seeing going from some businesses and offer some perspective and some suggestions on how you can do better with […]

Free Email Marketing Now Available For Your Shopify Online Store

If you have an eCommerce store and have been looking to start using email marketing to boost sales, here’s an opportunity! Shopify store owners can use Shopify Email for free til October 1st. If you’re selling online using Shopify, then Shopify has some great news for you. Shopify just rolled out Shopify Email for free […]

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