You need a sound social media strategy that aligns with what your customers are interested in. That strategy will be the foundation of your advertising campaigns. Through use of advanced targeting, coupled with engaging ad copy and imagery/video, we’ll deliver the right ads to the right customer segments, helping you engage with new and existing customers.
Advertising on social media can be one of the most cost-effective digital marketing methods available to your business. With the ability to specifically target the type of person(s) you’re looking to interact with, you have the capability to really control where your advertising dollars are going, and control your marketing return on investment.
We can target people of a specific demographic, location, age group and interest. Machine-learning presents even greater opportunities for you to take who is already interacting with you online and extrapolating who else is similar. We call them look-a-like audiences. Of course, we’re here to take care of the technical details and spare you the technical lingo. There are always those that are interested in learning the intricacies of how we do social, to those we say come by our studio and we’ll fire up the coffee maker and explain everything we’re doing.
Social media offers the ability to target certain demographics on a social media platform. With the vast amount of data available to these networks, you can make sure your ads are being delivered to the people most likely to be a potential customer. It’s truly amazing to see ads that can speak to a specific demographic, being delivered to that demographic, and watching conversions succeed because of that incredible alignment.
Let’s explore the potential of developing an ad campaign that delivers the lowest possible CPM and highest conversion rate through advanced targeting and an epic customer journey.