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10, 20 years ago, when a company wanted to launch a new marketing campaign, they would build a campaign and launch it and then let it go for a several months to a year. Then they would wait for the results and would see…
Hi, today I’m going to talk a little bit about some of the expectations of your customers that have probably changed in 2020 now, before we jump into what those expectations are, I want to talk about why it’s important as a marketer, as…
Hey everyone, as things open up and more retail businesses are allowed to open and operate, it’s important for you to properly educate and inform your customers on what’s going on at your retail location. If you don’t do this, you’re risking losing that…
With all of this information being released from various sources, there’s definitely some people out there that are unclear whether a business is open or not, or whether it’s choosing to open or not. If you’re a service-based business that’s going to a customer…
Today, I want to talk about some of the email campaigns I’m seeing going from some businesses and offer some perspective and some suggestions on how you can do better with email right now in light of what’s going on in the world. One…
If you have an eCommerce store and have been looking to start using email marketing to boost sales, here’s an opportunity! Shopify store owners can use Shopify Email for free til October 1st. If you’re selling online using Shopify, then Shopify has some great…
Use your website to keep your clients updated and confident about the future Maintaining confidence with our clients. That is probably, for most of us, the number one priority in our businesses right now. I want to talk about how you can communicate with…
Communication is Crucial During this COVID-19 Crisis to Instill Confidence and Reassure Your Clients As They Face Information Overload, Flow of Misinformation & Fear.  Here’s an example of what a B2C and B2C Business can do. People are ConfusedI’m speaking to some of my clients, a lot…
The first thing is establishing some measurable goals. What I mean measurable is rather than saying, okay, I want to get more people to come to my website or wanting to get more people to buy my product, think about how you can measure…
Make smart, calculated decisions when you’re assessing your marketing budget during the COVID-19 crisis. I want to talk about one of the more common questions or topics I’m discussing with my clients this week. Most of them are thinking about making some decisions around…