Ai Marketing

ChatGPT Just Became a Team Player: What Shared Projects Mean for Your Business

October 13, 2025
9:02 am

What Shared Projects Mean for Your Business

There’s a quiet revolution happening in AI right now—and if you blink, you might miss it.

ChatGPT just added a feature called Shared Projects, and it’s changing how businesses collaborate, build, and deliver using AI.

If you’ve been treating ChatGPT like a solo productivity tool—great for personal writing, brainstorming, or research—this is your wake-up call. Because now, it’s not just about what you can do with AI…

…it’s about what your entire team can do together.

What Are Shared Projects in ChatGPT?

Shared Projects are a new workspace feature for ChatGPT Business users that allow teams to:

Upload and access shared files
Build and share conversations
Define project-level custom instructions
Collaborate inside a unified AI space

Instead of one team member having a smart prompt in their history and another using a totally different approach, everyone works from the same brain.

It’s like giving your whole team access to a brand-trained, context-aware, ready-to-help AI collaborator — one that never forgets what the project is about.

Why This Matters

Before:

Your strategist had a few good prompts saved in their ChatGPT
Your writer had a brand voice doc saved locally
Your designer didn’t know where the creative brief was
Everyone was working in silos

Now:

Everyone shares one AI assistant that knows the goals, tone, brand rules, and files
Custom instructions can guide every conversation
Everyone can contribute prompts, chats, and files to the same working session
AI becomes part of the team, not just a tool used by one or two people

How Teams Are Using It

Let’s break it down by use case:

🧾 Client Work

Upload call recordings, discovery notes, and proposals into a Shared Project.

Now your team can:

Summarize meetings instantly
Draft client deliverables faster
Pull tone and priorities from real interactions
Ensure alignment across strategy, writing, and delivery

✍️ Content Creation

Define your brand tone, keywords, and formatting rules once.

Every content contributor gets the same direction—from strategist to copywriter to designer.

Maintain consistency in blogs, ads, and emails
Speed up reviews with pre-baked prompts
Eliminate back-and-forth confusion

📊 Research & Reporting

Upload survey results, PDFs, and transcripts into a shared space.

Analysts can pull findings and summarize them quickly
Stakeholders can use the same prompts to stay updated
AI helps build on the team’s collective research instead of repeating work

But That’s Not All… Meet Connectors

The other part of this update?

ChatGPT now connects directly to tools your team already uses:

Gmail
Google Calendar
Outlook
Microsoft Teams
Dropbox
GitHub
SharePoint
Google Drive

Even better: once the connectors are turned on, you don’t need to prompt ChatGPT to “look in Drive.”

It chooses the right source automatically.

That means faster, more accurate answers—based on your real data, not generic knowledge.

Need a marketing brief from your latest planning doc? It can find it.

Want a daily summary of your inbox and calendar? Done.

Need context on a sales proposal from your Dropbox? You’ve got it.

What Could Go Wrong If You Ignore This?

Here’s the reality:

AI that only works for one person isn’t scalable.
Siloed prompts lead to conflicting strategies.
Brand inconsistencies creep into your client deliverables.
Your competitors are already building smarter workflows.

This isn’t about getting ahead anymore.

It’s about not falling behind.

If you’re using AI solo while others are building AI-integrated teams… you’re playing catch-up.

AI Collaboration = The New Standard

Shared Projects and Connectors don’t just add convenience.

They represent a paradigm shift:

From:

“Let me ask ChatGPT something real quick…”

To:

“Let’s have the team collaborate with ChatGPT to solve this faster.”

It turns AI from a tool into a workspace—one that scales your brand, supports your team, and grows with your business.

How to Get Started

Here’s your 3-step playbook:

Enable ChatGPT Business or Team Plan
- This gives you access to Shared Projects and Connectors.
Create a Shared Project for each major initiative
- Upload your brand voice doc, key files, meeting notes, and strategy docs.
- Add instructions to guide tone, priorities, and goals.
Train your team
- Show them how to contribute to prompts and chats.
- Encourage consistent use of Shared Projects as your AI hub.
- Set clear rules: when to consult AI, how to review outputs, and where to store results.

Don’t worry if this sounds overwhelming — this is exactly the kind of thing we help our clients implement.

Whether you’re a marketing team, a leadership group, or a growing agency, we’ll help you set up your AI stack and brand blueprint the right way.

Watch the Episode

Want to see what this looks like in action?

📺 Watch Episode 25

🧠 Learn how real businesses are using AI to collaborate smarter.

Ready to Turn Your AI Into a Team Player?

Let’s talk.

We’ll help you integrate Shared Projects, train your team, and ensure your AI tools stay on-brand, on-message, and fully aligned with your business goals.