TL;DR: The “Guru Blender”
Most businesses use AI wrong. They ask generic questions to raw ChatGPT and get “average” answers. This is because AI averages conflicting advice (like mixing Grant Cardone with Gary Vee). To fix this, you need a Trained Bot (like our Social Media Manager, Savi) that runs on two specific inputs: Curated Methodology and an AI Brand Blueprint.
The “AI Accent” is Killing Your Brand
You know it when you see it. It’s polite. It’s enthusiastic. It loves the rocket ship emoji 🚀. And it uses the word “delve.”
This is the “AI Accent.” And if your social media posts sound like this, you are invisible.
But why does this happen? It’s not because the AI is stupid. It’s because the AI is a Prediction Engine designed to be Average.
The Problem: “Methodology Roulette”
When you use raw ChatGPT (Generic AI), you have to remember that it has read the entire internet. That includes the genius advice, the terrible advice, and everything in between.
Think of it this way:
- Grant Cardone teaches aggressive sales: “Close the deal! Money is the goal!”
- Gary Vaynerchuk teaches patient branding: “Give value! Legacy is the goal!”
These are opposite philosophies. Both work, but only if you pick one.
When you ask Generic AI to “write a post about business,” it puts Grant and Gary in a blender and hits “Puree.” It tries to average them out.
The Result: A schizophrenic, muddy mess.
“Sales is the lifeblood of business! But remember to be patient and authentic. 🚀 #Hustle #Kindness”
It stands for nothing because it tries to include everything.
The Solution: The Trained Specialist (“Savi”)
The top 1% of AI users don’t use “Generalists.” They build “Specialists.”
At our agency, we don’t just “use ChatGPT.” We build specific bots for specific roles. For social media, we use Savi.
Savi doesn’t guess. Savi follows instructions. We inject two specific layers of data to kill the “AI Accent.”
Injection 1: The Methodology (The Brain)
We explicitly tell the bot: “Ignore the internet. Only use [X] Framework.”
We research the best current strategies and program them into the bot.
- We might load the “Justin Welsh” solopreneur formatting style (short lines, punchy hooks).
- We might load the “Contrast Hook” framework (State a myth -> Debunk it).
When the algorithms change, we update Savi’s instructions. We don’t let her play “Methodology Roulette.” We tell her exactly which game to play.
Injection 2: The AI Brand Blueprint (The Soul)
Methodology is the “How.” The Blueprint is the “Who.”
This is your brand’s DNA. We upload a specific “Negative Constraint List” that forbids the AI from sounding like a robot.
- The Ban List: “Never use: Delve, Tapestry, Unlock, Game-Changer.”
- The Tone Guide: “We are the ‘Helpful Expert.’ We are confident, direct, and low-patience for fluff.”
The Showdown: Generic vs. Trained
Here is the difference in real time.
Generic Prompt: “Write a LinkedIn post about Remote Work.”
- Result:“Remote work is transforming the landscape! 🌍 It unlocks flexibility and productivity for teams everywhere. Embrace the future! #RemoteLife 🚀”
- Verdict: Boring. “AI Accent.” Scrolled past instantly.
Trained Bot (Savi):
- Result:“Stop measuring hours. Start measuring output. The biggest mistake leaders make with remote teams is confusing ‘activity’ with ‘productivity.’ If you trust your hiring, you don’t need spyware.”
- Verdict: Punchy. Opinionated. Stops the scroll.
Stop Hiring Generalists
You cannot prompt your way out of being average. You have to train your way out.
If you want your brand to stand out, stop using the “Guru Blender.” Start building a specialist that speaks your native language.
Ready to build your own Savi?
Related Links
- Watch Episode 56 and the rest of Brains, Bots n’ Business:
- What Are Sandbots?
- Watch all episodes of Brains, Bots n’ Business
- Book your AI policy consult
