In today’s fast-moving world of AI, new terms are popping up in boardrooms, Slack channels, and even dinner parties. If you’ve ever found yourself nodding along to words like “Prompt Engineering” or “LLMs” without fully understanding what they mean—you’re not alone.
In this post, we’ll break down three of the most foundational terms in AI:
- Prompt Engineering
- Fine-Tuning
- Large Language Models (LLMs)
You’ll learn what they are, how they work, and—most importantly—how they apply to your business.
What is Prompt Engineering?
Prompt Engineering is the art of getting better answers from AI by asking better questions.
Real-World Analogy:
AI is the same. Clearer prompts = better outputs.
How Businesses Use It:
- Writing better product descriptions
- Creating personalized email campaigns
- Summarizing customer feedback into insights
You don’t need to code—just communicate clearly.
What is Fine-Tuning?
Fine-Tuning is when you take a general-purpose AI (like ChatGPT) and train it on your specific data to align it with your brand.
If you run a law firm, a real estate agency, or a niche consulting practice, your language is specific. Fine-tuning teaches the AI how to:
- Use your terminology
- Match your tone
- Follow your unique processes
Business Benefits:
- Fewer hallucinations (AI making stuff up)
- Stronger brand consistency
- Faster content creation with less editing
Fine-tuned AIs don’t just sound smarter—they sound like you.
What Are Large Language Models (LLMs)?
LLMs are massive AI engines trained on billions of words. These are the brains behind tools like:
- ChatGPT
- Claude
- Gemini
- Perplexity
They can generate blog posts, summarize reports, answer questions, and more. But they’re only as good as:
- What they’ve been trained on
- The prompts you give them
- The way they’re fine-tuned to your business
Understanding LLMs helps you choose the right tool and use it effectively.
How These Fit Together in Your Business
Here’s how it all connects:
- Prompt Engineering helps you communicate clearly with AI tools
- Fine-Tuning makes those tools more accurate and on-brand
- LLMs are the engines that do the work—when guided correctly
Example Workflow:
Let’s say you want to automate proposal writing for your agency:
- Use Prompt Engineering to structure a smart, specific request.
- Use Fine-Tuning to align the tone with your past proposals.
- Choose an LLM that works best for long-form business writing.
Result? A proposal in 3 minutes that’s better than what used to take 3 hours.
Why This Matters for Business Owners
AI isn’t just a tool for developers—it’s becoming essential for every business team.
If you don’t understand how to talk to AI, fine-tune it, or use it responsibly, you’ll fall behind competitors who do.
By learning these three terms, you’ll:
- Communicate better with AI
- Train it to reflect your brand
- Choose the right tools with confidence
Final Thoughts
The first step to using AI like a pro isn’t learning to code. It’s learning how to communicate—with your tools, your team, and your brand. This is exactly what we cover in Episode 1 of Brains, Bots n’ Business.
Related Links
- What Are Sandbots?
- Watch all episodes of Brains, Bots n’ Business
- Book your AI policy consult
- Next Episode: AI Teams and sales
