AI MarketingVideo Blog4 min read
A ChatGPT business profile is a profile you claim and verify in OpenAI's Business Hub, where you manage how your business shows up in ChatGPT and see aggregated insights on mentions, website clicks and common topics. OpenAI says eligible businesses can claim where ChatGPT is available and the required verification is supported, but local stores and restaurants can currently only claim an existing U.S. listing. Nothing we found in OpenAI's announcement says it replaces Google Business Profile.
The headlines say ChatGPT is coming for your Google profile. Nice headline. The beta is narrower than that. Check what it offers your type of business, and keep your Google profile and website consistent.
Key Takeaways
- Businesses in ChatGPT is a beta; you claim a profile in Business Hub.
- OpenAI says eligible businesses can claim where ChatGPT is available and verification is supported, and availability depends on business location and type.
- Local stores and restaurants can only claim an existing U.S. listing for now.
- Business Agents are limited to U.S. ecommerce and online service businesses.
- Keep your Google Business Profile accurate; ChatGPT may also use other sources about you.
What is a ChatGPT business profile?
It is a profile you claim in Business Hub after verifying you own or represent the business. You can manage how your business appears in ChatGPT and see aggregated insights on mentions, website clicks and common topics. OpenAI says it doesn't share people's conversations with businesses.
Can Canadian businesses claim one?
Online businesses with a website are probably eligible: OpenAI says eligible businesses can claim where ChatGPT is available and the required verification is supported, and ChatGPT is available in Canada.
Local stores and restaurants are the gap. OpenAI currently lets them claim only an existing U.S. listing.
Does it replace Google Business Profile?
No. Nothing we found in OpenAI's announcement says it does, and it never mentions Google. Your Google profile is unchanged.
ChatGPT may also use other sources when it answers questions about a business, so consistency across your website and listings matters.
What should you do this week?
This is the episode's advice, not OpenAI's. Three moves:
- Open Business Hub from the sidebar in ChatGPT.
- If you sell online, see if you can claim and verify.
- If you're local, see what it offers, then match your website and your Google profile.
Who can claim what, as of launch
| Business type | What OpenAI's beta allows |
|---|---|
| Online business with a website | Probably eligible where ChatGPT is available and verification is supported |
| Local store or restaurant | Existing U.S. listing only, for now |
| Business Agent | U.S. ecommerce and online service businesses only |
| Enterprise customer or ChatGPT advertiser | Can also claim through their OpenAI representative |
Frequently Asked Questions
Is ChatGPT replacing Google Business Profile? No. We couldn't find that claim in OpenAI's announcement. It describes a profile you manage and insights on how you appear in ChatGPT.
Can a Canadian online business claim a ChatGPT profile? Probably. OpenAI says eligible businesses can claim where ChatGPT is available and the required verification is supported, and ChatGPT is available in Canada. Availability depends on business location and type.
Can a Canadian local store or restaurant claim one? Not yet. OpenAI's help article says local stores and restaurants can currently claim only an existing U.S. listing.
Related Links
Sources (open in a new tab): OpenAI: Introducing Businesses in ChatGPT and OpenAI Help: Setting up your business on ChatGPT.
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