Digital Marketing Strategy
A big part of your marketing strategy has to be digital to succeed today. We'll set you up with the right digital tactics.
Grow Your Business with a Digital Marketing Strategy
It’s very rare to see a business grow without some form of marketing. Promoting your business and getting the word out about you is what we do. And we do this with one key goal:
Maximize your marketing return on investment (ROI).
With an increasing number of marketing channels available to you today, it’s important to choose the right ones to get your brand message in front of your potential customers. Whether your goal is to drive traffic to your website, promote a new product or service or grow your social media following, we’ll develop the media strategy to meet your goals.
Already have a website?
We can help audit your website’s performance by reviewing your Google Analytics and other reporting tools, identify opportunities for improvement (ex: the wording and positioning of your calls to action) and help you get your website where it needs to be to meet your business objectives.
Identify Your Customer
Too many businesses today don’t have a firm definition of who their customer is. While some have a vague idea, a specific picture is what you need if you want that customer to hear your message above the noise.
We create customer personas and map out demographics like gender, age, income, location, personalities & values and don’t stop until we’re clear on where this customer spends their time online and offline. This is a small subset of the data we help put together through our Marketing Discovery process.
Once we have a firm understanding of who your customer is, what they respond to and how they behave, we’re ready to present a marketing strategy that will has the best chance to meet your business goals
Choosing the Right Marketing Tools
Whether it’s through social media marketing, email marketing, search engine optimization with some content marketing or a paid ad campaign, our marketing consultants are here to find the right digital marketing strategy, plan your campaigns and execute them. We keep you informed throughout the project with regularly-scheduled status update calls.
If your customers are on social media, we’ll help you identify who they are and which groups they belong to and get your brand in front of them with content that’s sure to get them talking about you and following your business.
Customers need to see your logo several times before they remember you. A remarketing campaign can get your products, services and branding on the digital properties where your customers are spending their time.
Our website designers are dedicated to building websites that your customers will find easy on their eyes with beautiful layouts and imagery that look good on any device they can get their hands on.
Getting your message in front of your customers quickly is easy and affordable with a Paid Search campaign using Google AdWords. We can help you get qualified traffic through a pay-per-click campaign quickly and easily.
Drawing traffic organically is everyone’s dream. The web is very competitive. You need an SEO strategy that’s using the latest in coding and content marketing to make your website stand out from the rest on search engines.
Email Marketing continues to be one of the highest converting digital marketing tactics today. We can help you segment your list to deliver targeted email marketing messages to your clients.