Digital Marketing Blog

Bye Google AdWords… Hello Google Ads!

Google recently made a big change to their AdWords platform.  You may have heard a buzz this week about Google changing the name of their AdWords tools. They’re now calling it Google Ads.

A little bit of history

When they started Google AdWords over 15 years ago, it was with 350 advertisers. Since then, the AdWords platform has grown to service over a million customers that are using Google Ads to promote their businesses online.  Initially, it was a way for businesses to get their website to show up on Google faster and in a higher position than waiting for organic rankings. I

t has since evolved and continues to do so. In addition to Search, Google AdWords allows you to promote YouTube videos, place ads on platforms like Gmail, Google Maps and their huge network of partner websites (Google Display Network) that are now letting you serve ads to a wider audience.

In a nutshell, you’re not going to see a really big change in terms of capabilities as a result of the rebranding.  As always, Google is looking to improve their Ads platform with the latest and greatest to help marketers and business owners alike.

Don’t worry, Google Ads or AdWords is here to stay and is continue growing.  As always, you may want to keep on top of it and make sure you’re taking advantage of the enhancements they are making available to business owners like you everyday.