Digital Marketing Blog

How to See Your Competition’s Ads Using Facebook’s Ad Library Tool

Want to see what your competitor’s Facebook and Instagram ads look like? It’s easier than you think!

I want to share a quick tip that can help you kick and get some ideas flowing when it comes to a social media advertising campaign.

One of the questions I field often when it comes to talking to people about how to put together a social media campaign is they’re not really quite sure how to figure out what the competition’s doing. A lot of people want to address and understand what the competition’s doing so that their ad campaign can be appropriate.

And it’s super important. I totally agree. Looking at what the competition is doing is a vital step when you’re putting together an online advertising campaign. I want to share a really awesome resource that can help you achieve that.

The Facebook Ad Library

Facebook has a tool called the Facebook Ad Library. You can go into their ad library and search based on what kind of industry or right down to even a certain page.

If there’s a competitor that that is on your radar and you want to see all of their ad creatives, head to the Facebook Ad Library tool, and you’ll be able to see all of their active and inactive ads that they’re running on Facebook and Instagram. This is a treasure trove of information that’s presented to you and available to you very quickly. It’s a no-brainer for you all to go out there and use this tool as a source of inspiration and information, when you’re putting together your social media ads. The tool is the Facebook Ad Library, available here: https://www.facebook.com/ads/library

Take a look and if you want chat about what you find, or if you want to chat about how to put together a social media ad campaign, feel free to drop a comment below or reach out to me directly.

Thanks. Stay healthy and stay safe. Talk to you soon.