Use your website to keep your clients updated and confident about the future

Maintaining confidence with our clients.

That is probably, for most of us, the number one priority in our businesses right now. I want to talk about how you can communicate with your customers through your website to help maintain that confidence in these uncertain times.

You have different types of people that you work with, and they’re uncertain based on different information that they’re seeing on different media sources. So what are they doing?

They’re worried about your business or concerned, they go to your website for answers. It’s super important that you use your website as a method to communicate with your customers and you know, people that are working with you to make sure they’re fully aware of anything that’s changed with your business.

What should they do?  What’s changed?

In terms of how they’re interacting with you, whether you’ve got meetings scheduled with different people, you’ve got projects on the go, you’ve got commitments or deliveries to make, you’ve got changes to the service that you’re providing. If you’re an essential service or if you’re in a service operating right now, you need to use your website and clearly communicate what your customers can expect and what’s changed as a result of the pandemic that we’re all living through right now.

People turn to a website first

Use your website as that tool to communicate and build and maintain that confidence with your customers.

We’re here to help

If you have any questions on how to do that, feel free to drop a comment below and we can chat about building a communication strategy through your website.