What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. It all has to do with Google and Facebook’s ability to let you target people based on intent and interest.
Your About page.
This is the page that gives our clients the most difficulty when they’re trying to figure out, you know, how to go about putting together some content for their about page. I want to share a couple of pointers that are going to hopefully help you out. Now, before I talk about great topics for About pages, consider these points. Now the first thing is don’t be so typical. Just because your competitors or other websites are doing something on their about page doesn’t mean you have to do it. Remember, you are unique. You are you. Nobody else is like you. Tackle this with a blank slate and don’t worry about complying with what’s already out there, what other people are doing. The second thing is remember who your customer is! So depending on who you’re targeting, whether it’s a corporate executive, a young mother, or a teenager, that’s going to impact how you’re going to talk.
That’s going to impact the style of vocabulary you’re using, your tone, whether you’re fun or serious or polite or corporate. So consider that before you even think about the topics that you want to use so that the style that you’re using to write your content is going to appeal to your target market and they can actually, you know, make, make a connection with your brand. And the third is be human, right? Don’t worry about using, stuffy words or big words just to make your sound, make yourself sound better. This is your chance to tell people who you are. So write as if you’re talking to a customer and not trying to impress somebody by being somebody who you’re not. All right? So let’s jump into some ideas for some topics on that about page. You can start with telling people who you are.
Tell them your story, why you started the company or what the company’s vision is or what they’re trying to achieve. Start with your story, whether it’s something unique that the founders went through or a problem that the founders saw and you know, that necessitated or gave birth to the idea of the company. Tell your story, right? The next thing you want to maybe use as a topic is why people should work with you, right? This is your chance to tell people why you’re the right choice, um, to do business with, right? What makes you unique, what makes you awesome? And that kind of ties into my third point of what makes you different, right? When your potential customers are looking at four or five different alternatives, you know, your competitors or even products or companies that are indirect competitors, this is your chance for you to tell people what makes you different.
What is it that you do that, that will necessarily strike a chord with that customer, you know, what is it that you do? Maybe, maybe your customers are interested in philanthropy. Maybe they’re interested in how you treat your employees or your team members. Maybe they’re interested in, you know, the materials or items that you use when you’re manufacturing a product. There are so many little things that you can talk about or brag about that make you different than your competitors. These are the things that you want to focus on. So once you know exactly who your is and you know what makes them tick and what they value, you can combine that into what makes you different so that when that customer that you really want to do business with hits your website and wants to learn more about you, they’ll see items that you know are really going to help convince them or make them believe in you and build that trust and credibility. The purpose of an about page is just that it’s a tell people who you are and to try to build a relationship and build some trust with them.
I hope you can apply some of the points that I’ve shared with you today, both in terms of topics and how to approach your about page and if you’re having any trouble, if you have any writer’s block, I’m hoping this helps you get past it. If you have any questions, please feel free to drop a comment below. I’d love to chat some more about this.
What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. And it all has to do with Google and Facebook’s ability to let you target people based on intent and interest.