DIY with AI builders
Wix AI, Framer, Squarespace AI, ChatGPT + a template.
The upside
- Cheap to start. Many tools are free or under $50/month with low upfront cost.
- Fast first draft. Drag-and-drop builders and AI copy generators can get you live in hours.
- No code required. You don’t need a developer to publish a page or edit copy.
- Great for MVPs. A solid choice when you’re validating an idea or testing a side project.
The trade-off
- Generic output. AI without a strategy produces copy and layouts that sound like everyone else — because they are.
- Not built to convert. Templates prioritize aesthetics over the funnel mechanics that actually drive sales.
- Invisible to AI search. No AISO architecture means ChatGPT, Gemini, and Claude won’t recommend you when it matters.
- Disconnected stack. Form submissions go nowhere meaningful. No CRM sync, no nurture, no follow-up.
Best for:
Side projects, MVPs, hobby pages, or a temporary placeholder while you figure out your real strategy.


