Email Marketing

Nurture Leads, Prospects and Past Clients with personalized + Relevant content Email marketing continues to dominate when it comes to success rates and return on investment. Powerful tools that integrate with your website, your CRM tools, social media channels and other online sources to compliement your customer journey with great messaging.


We can help map out how your customers are interacting with your brand with Digital Customer Journeys. When we have an understanding of what your customers are doing, and when, that’s when get to build on the experience with great email messaging to help push them along, building more trust, loyalty and excitement.


Personalize Quickly Through Integration With todays email and integration tools, it's possible to integrate your website, online store, social media channels, CRM tools and make them all work together to build and send emails that are so personalized, and timed so perfectly, your respondents will relish the thought of knowing someone on your team is thinking of them every time they open an email from you. Authentic and Human Most people can tell when an email is automatically generated, or hand-written and personalized. How your content is structured (the look and feel), the content (your words) and the timing all contribute to how users perceive your messaging. Build trust with emails that look like they were written by, specially for the recipient. Easy to Manage & Follow Your sales team will love how easy it is to see how respondents are interacting with your messaging. Adjust and adapt your strategy based on changes in user behaviour, interests and open-rates. Combine that with regular split-testing and you end up with an email campaign that grows and adapts quickly, without breaking the bank. LET'S TALK Some Best Practices with Email Marketing Some Best Practices with Email Marketing Keep Scrolling


Do Better With Email Marketing By Avoiding These Mistakes

I’m seeing all sorts of email marketing campaigns circulating.  Some good, some could use some help.  Here’s some tips based on what we’re seeing. Today, I want to talk about some of the email campaigns I’m seeing going from some businesses and offer some perspective and some suggestions on how you can do better with email right now in light of what’s going on in the world. They look like … Read More

Free Email Marketing Now Available For Your Shopify Online Store

If you have an eCommerce store and have been looking to start using email marketing to boost sales, here’s an opportunity! Shopify store owners can use Shopify Email for free til October 1st. If you’re selling online using Shopify, then Shopify has some great news for you. Shopify just rolled out Shopify Email for free across their platform for everyone that’s using Shopify right now for their online store. This … Read More

Maintain Customer Confidence By Communicating Thru Your Website

Use your website to keep your clients updated and confident about the future Maintaining confidence with our clients. That is probably, for most of us, the number one priority in our businesses right now. I want to talk about how you can communicate with your customers through your website to help maintain that confidence in these uncertain times. You have different types of people that you work with, and they’re … Read More

Review What You’re Saying With Your Marketing Automations In Light of COVID-19

If you’re using any form of automated messages going out to your clients and prospects, it’s vital that you review these messages in light of the COVID-19 pandemic to avoid a potential PR nightmare. Hey everyone, today’s post is for those that are using some form of marketing automation in their digital marketing strategy to help them communicate better with their prospects and clients. This is especially for those that … Read More

Reassure Your Clients with a Good Communication Strategy

Communication is Crucial During this COVID-19 Crisis to Instill Confidence and Reassure Your Clients As They Face Information Overload, Flow of Misinformation & Fear.  Here’s an example of what a B2C and B2C Business can do. People are ConfusedI’m speaking to some of my clients, a lot of the challenges that they’re facing right now when with their customers and other stakeholders stems around confusion and lack of information. They’re getting mixed messages from … Read More

Collaboration and Communication Tools During The COVID-19 Situation

Today I want to take a quick minute to talk about some of the ways you can deal with the challenges that COVID-19 and this outbreak, and what it is presenting to your business and how you’re doing your day to day activities. In this video I’m going to focus more about how to stay ahead and how to keep your business running in terms of your clients and your … Read More