Example Two

Social Media Advertising

With so many networks to choose from, Stand Out Where Your Customers Spend Time Generic ads don’t work well. We build multiple customer journeys coupled with offers that align with your customer segments, testing them regularly to ensure they’re optimized and effective.

Having trouble keeping your audience engaged on social media channels?

You need a sound social media strategy that aligns with what your customers are interested in. That strategy will be the foundation of your advertising campaigns. Through use of advanced targeting, coupled with engaging ad copy and imagery/video, we’ll deliver the right ads to the right customer segments, helping you engage with new and existing customers.

Win with Social Media

Advertising on social media can be one of the most cost-effective digital marketing methods available to your business.  With the ability to specifically target the type of person(s) you’re looking to interact with, you have the capability to really control where your advertising dollars are going, and control your marketing return on investment.

We can target people of a specific demographic, location, age group and interest.  Machine-learning presents even greater opportunities for you to take who is already interacting with you online and extrapolating who else is similar.  We call them look-a-like audiences.  Of course, we’re here to take care of the technical details and spare you the technical lingo.  There are always those that are interested in learning the intricacies of how we do social, to those we say come by our studio and we’ll fire up the coffee maker and explain everything we’re doing.

Identify where and how your customers use social media sites

  • THE GROUD WORK
    We’ll set up your accounts, connect them to your business pages and website to make sure everything is aligned across different social media channels and websites.
  • LASER-FOCUS ON THE CUSTOMER
    Identify your target market and create custom audiences on social media channels so your ads are seen by the right people
  • CONNECT THE DOTS
    Track user behaviour across your digital properties by installing tracking pixels across your sites and campaigns
  • DEVELOP YOUR CUSTOMER JOURNEY
    Look beyond the ad itself. After your customer sees the ad and imagery or video, we’ll guide them to specific landing pages designed to entice users to take action.
  • TEST AND MONITOR
    Keep things performing at their best with adjustments and split-testing new ads and landing page combinations.

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The Process

These could range from increasing website traffic, visibility, engagement, leads & sales

There’s plenty of benefits to use one network over another. We’ll review these against objectives and where your customers are.

As social media ad platforms grow increasingly more complex and sophisticated, it’s important to create the right target audiences.

How will you position content? Is it passive or actively seeking engagement? Building awareness or promoting a specific product?

Sometimes referred to as funnel, this is the voyage your client will take. From the initial ad to the landing page , follow-up ads and more, plan each step. Is the goal to build awareness, consideration, or complete a transaction?

Advertise directly to your customer segments with a
Social Media Advertising Campaign

Social media offers the ability to target certain demographics on a social media platform. With the vast amount of data available to these networks, you can make sure your ads are being delivered to the people most likely to be a potential customer. It’s truly amazing to see ads that can speak to a specific demographic, being delivered to that demographic, and watching conversions succeed because of that incredible alignment.

  • Build Awareness
  • Engage with Past Customers
  • Target Your Content Marketing
  • Grow backlinks and improve search engine positioning (SEO)
  • Target People that Share Commonalities with Your Past Customers
Facebook Ads
Instagram Ads

Our Latest Social Media Resources

How to See Your Competition’s Ads Using Facebook’s Ad Library Tool

Want to see what your competitor’s Facebook and Instagram ads look like? It’s easier than you think! I want to share a quick tip that can help you kick and get some ideas flowing when it comes to a social media advertising campaign. One of the questions I field often when it comes to talking to people about how to put together a social media campaign is they’re not really … Read More

Digital Word-of-Mouth: Why Your Business Needs a Strong Social Media Presence

If you’re not taking advantage of the marketing power of social media, you’re missing out. Learn why you need a social media presence for your business. Social media has handed companies a perfect way to connect with their audience on a silver platter. Where once you had to come up with memorable ads with few ways to measure their effectiveness, you can now speak directly to the people who matter. A … Read More

9 Facebook Ad Targeting Tips That’ll Increase Your Conversions

When you post ads on social media, it’s essential that you target them to the right people. Learn nine Facebook ad targeting tips for higher conversions. Online advertising can be difficult with little return on investment if done incorrectly. There was a time when Google Ads was the lone king of online advertising, but Facebook ads are beginning to take a share of the ad traffic away from Google. What … Read More

Stretch Your Marketing Dollar by Re-Purposing Marketing Content

When I meet with clients and we start talking about marketing, a reaction I see quite often when they walk into the conversation is an expectation of “Oh crap, this is going to cost a fortune! What are we going to do ? And is it going to be effective?” One of the ways to be effective is to be efficient, right? So when you look at how you’re spending … Read More

How to use Reviews Effectively On Your Website

Online users trust reviews posted on sites like Google and Facebook.  If you’re still posting reviews on your website as “testimonials”, you need to watch this video. Have you ever questioned some of the reviews you might read that are posted on a business’s website? Let’s talk about that! A lot of businesses have websites and they post customer reviews on their websites, usually under a page called testimonials or about … Read More

Use These Tricks to Get More Clicks from Your Social Media Posts

Struggling to get your followers to click on that social media post showing off your latest blog post? Here’s a few tricks to make your posts more engaging and yes, get more clicks! Getting people to read the content you’re sharing on Social Media. If you’re struggling with getting your followers to click on that Facebook post that’s sharing the latest post on your blog, let’s talk about how we … Read More

Ready to go Social?


Let’s explore the potential of developing an ad campaign that delivers the lowest possible CPM and highest conversion rate through advanced targeting and an epic customer journey.