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Using Google Analytics Audiences to Improve Conversion Rates

Learning how different types of website visitors interact with your website using Google Analytics Audiences provides great insights on behaviour and opportunities to improve your conversion rates. Audiences and Google Analytics. Are you using this powerful feature in Google Analytics? This feature allows you to do is create audiences within the Google Analytics platform based on specific criteria around behavior or other patterns you set up. For example, let’s say you want … Read More

Avoid False Alarms When Reviewing Website Metrics

Today, I want to talk to you about a few legacy benchmarks that you may have seen in your monthly reports from Google Analytics and why those metrics may not be that important for your business. Bounce Rates Let’s start with bounce rates.  Now, traditionally, you may have been brought to think that bounce rates should always be below a certain amount or that means your website is not working … Read More