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Learning how different types of website visitors interact with your website using Google Analytics Audiences provides great insights on behaviour and opportunities to improve your conversion rates. Audiences and Google Analytics. Are you using this powerful feature in Google Analytics? This feature allows you to…
Today, I want to talk to you about a few legacy benchmarks that you may have seen in your monthly reports from Google Analytics and why those metrics may not be that important for your business. Bounce Rates Let’s start with bounce rates.  Now,…