High-quality content is necessary, but you also must know how to use it. Check out these content marketing ideas that are sure to lead to conversions.

Did you know that there are more than 1 million small and medium businesses in Canada? Because of this, you’re up against a lot of competition if you own a company.

For this reason, it’s a good idea to do whatever you can to stand out from the crowd. One great way to do this is through content marketing.

But what content marketing ideas will lead to conversions? Keep reading to learn more.

1. Blogs

The most basic fundamental type of content marketing is blogging. If you have a website in 2020, you should also have a blog.

Here, you’ll be able to publish relevant content that’s interesting to your audience. When you have a blog, you can create blog posts that are related to your products and services.

Also look to create content that generates a good amount of search volume on Google. This way, when people search for a certain topic, they’ll come across your blog post.

And once they’ve been to your website, they’ll be familiar with your brand. You can also remarket to them on other advertising platforms.

2. Video

Another great type of content marketing? Video.

In fact, a third of all online activity is spent watching video content. You should take advantage of this fact by developing engaging and relevant videos for your audience.

When you present information in video format, you’re more likely to keep people’s attention. Video also helps increase the amount of time people spend on a web page.

Video is also a great content marketing method because it allows you to present complicated ideas in an easy-to-understand way.

3. Infographics

Here’s another tactic to add to your list of content marketing ideas: infographics. The fact of the matter is that visuals help people digest information more effectively.

Think about this. If someone is presented with a wall of data, say 100 lines of numbers in a spreadsheet, there’s a high chance they won’t understand all of it.

But if this data is transformed into digestible visual sections, it’s much more useful.

So if you’re dealing with a lot of statistics, consider creating an infographic. This will allow you to present a wide range of information in an easy to understand format.

Want help with your digital marketing strategy? We’ve got your back.

4. eBooks

Next, let’s talk about eBooks.

Think about eBooks as long-form content that provide value to leads and customers. In an eBook, you can do a deep-dive into a specific topic.

The biggest thing to keep in mind is that your eBook shouldn’t be a 10 page advertisement. Instead, it should provide real, valuable information that’s interesting to your readers.

For example, if you work in the women’s fashion industry, you could create an eBook about the top 5 women’s fashion trends of the last decade. Then, on your website, you could offer this eBook in exchange for an email address.

Once you have this email address, you can send a series of follow-up emails that introduce your brand and provide offers.

Keep in mind that your eBook should help create a relationship with your audience. You want to grow trust between your brand and your readers.

Before you start on an eBook, know that they take more time than lots of other types of content marketing. You’ll need to first develop copy, then create the layout. Last but not least, you’ll want that email series to follow up with your leads.

But in end, eBooks are one of the most effective content marketing tools out there. So don’t be intimidated. They can be a great tool.

5. Checklists

Also consider creating a checklist. These are simple to create and easy for readers to understand.

Think of checklists as a worksheet that provides a list of things to do step-by-step to create a desired outcome.

For example, if you work in real estate, you could provide your audience with a list of things to do to prep your home for an open house.

Work in the restaurant industry? You could make a checklist that outlines the step-by-step process of opening a new location.

6. Memes and GIFs

Last but not least, memes and GIFs are a great content marketing tool. Over the past few years, these types of shareable content have exploded online.

If you’re not super familiar with memes, here’s a brief rundown. Basically, they’re images from movies or viral pictures that are paired with a funny or relatable caption.

As a business, you could easily create memes that are relevant to your industry that could be great shareable content.

And if you are sharing memes, it will show your audience that you’re relatable.

GIFs, on the other hand, are animated image files that are also hugely popular. If you’re able to create a GIF that gets lots of shares, it could have a big impact on your business.

Final Thoughts: Content Marketing Ideas

There you have it: 6 content marketing ideas that will bring you increased conversions. With some time and resources invested, you’ll enjoy great rewards from your content marketing efforts.

To get started, think about your business. What types of content marketing are most relevant in your industry? What types will your audience most resonate with?

Once you’ve figured this out, it’s time to get started. Consider your available resources and then make a plan. With time and persistence, you’ll see great results from your content marketing efforts.

Looking for additional types of digital marketing help in the Toronto area? Contact our team today for assistance.