Search Engine Marketing

It's vital to be visible on Google search results Ahead of the competition Generic ads don’t work well. We build multiple customer journeys coupled with offers that align with your customer segments, testing them regularly to ensure they’re optimized and effective.

Need help connecting with potential customers on Google?

We develop customer journeys that begin on Google Ads that are built around your customer segments, ensuring your offer will interest someone to click your ad and take action on your website.

We balance ad-spend budget and getting the best possible CPM and CPC (cost per impression, cost per click, respectively) by leveraging industry-leading AI tools and ad-copy that’s tested so it’s just right for your target audience.

Take Advantage of The Benefits
Online Ad Platforms
Like Google Ads

Digital marketing agency
  • Reach new customers quickly
    Online Ads don’t have a waiting period as compared to organic SEO which can take time for crawlers and indexing
  • Target Your Campaign
    We can target ads based on user demographic, interests, purchase intent, past behaviour and more
  • Campaigns that Stay With You
    Show your ad on search results, mobile apps and websites to people who have recently interacted with an ad or your website
  • Keyword Specific Ads
    Ad copy can be tailored to a keyword or keyword phrase to increase relevance, lower click costs and a higher click-thru rate

What’s New in
Search Engine Marketing

Avoiding Losing Retail Customers To Competitors As Economies Re-Open

If you don’t do this, you’re risking losing that customer and them going to a competitor because that competitor is giving them the reassurance and the information that they need to go ahead and buy whatever they’re looking to purchase. Hey everyone, as things open up and more retail businesses are allowed to open and operate, it’s important for you to properly educate and inform your customers on what’s going … Read More

Do Better With Email Marketing By Avoiding These Mistakes

I’m seeing all sorts of email marketing campaigns circulating.  Some good, some could use some help.  Here’s some tips based on what we’re seeing. Today, I want to talk about some of the email campaigns I’m seeing going from some businesses and offer some perspective and some suggestions on how you can do better with email right now in light of what’s going on in the world. They look like … Read More

Free Email Marketing Now Available For Your Shopify Online Store

If you have an eCommerce store and have been looking to start using email marketing to boost sales, here’s an opportunity! Shopify store owners can use Shopify Email for free til October 1st. If you’re selling online using Shopify, then Shopify has some great news for you. Shopify just rolled out Shopify Email for free across their platform for everyone that’s using Shopify right now for their online store. This … Read More

Maintain Customer Confidence By Communicating Thru Your Website

Use your website to keep your clients updated and confident about the future Maintaining confidence with our clients. That is probably, for most of us, the number one priority in our businesses right now. I want to talk about how you can communicate with your customers through your website to help maintain that confidence in these uncertain times. You have different types of people that you work with, and they’re … Read More

Review What You’re Saying With Your Marketing Automations In Light of COVID-19

If you’re using any form of automated messages going out to your clients and prospects, it’s vital that you review these messages in light of the COVID-19 pandemic to avoid a potential PR nightmare. Hey everyone, today’s post is for those that are using some form of marketing automation in their digital marketing strategy to help them communicate better with their prospects and clients. This is especially for those that … Read More

Reassure Your Clients with a Good Communication Strategy

Communication is Crucial During this COVID-19 Crisis to Instill Confidence and Reassure Your Clients As They Face Information Overload, Flow of Misinformation & Fear.  Here’s an example of what a B2C and B2C Business can do. People are ConfusedI’m speaking to some of my clients, a lot of the challenges that they’re facing right now when with their customers and other stakeholders stems around confusion and lack of information. They’re getting mixed messages from … Read More
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