Stop investing all of your time in crafting the perfect marketing emails and dropping the ball by spending 10 seconds on the subject line! I want to share one tip that’s going to help get more people to open your marketing and sales emails that you’re sending out. When I talk to teams that are […]

This is one of the most common mistakes that I see when I read the copy on someone’s homepage. Today, I want to talk about one mistake that I see happening far too often with websites, specifically, the text that people choose to put on the homepage of their website. We all know we only […]

Appearing authentic when you communicate with your clients can be a challenge, especially when communicating during times of crisis where you’re trying to show people where you stand. I want to spend some time going over some things you can do with your teams across your organization to make it easier to communicate with your […]

Today, I want to talk about the benefits of being both flexible and nimble when it comes to marketing your business online. 10, 20 years ago, when a company wanted to launch a new marketing campaign, they would build a campaign and launch it and then let it go for a several months to a […]

Understanding customer expectations is a key element in effectively communicating with and marketing to your stakeholders Hi, today I’m going to talk a little bit about some of the expectations of your customers that have probably changed in 2020 now, before we jump into what those expectations are, I want to talk about why it’s […]

Elevate your credibility and trust on Google My Business with Google’s “Guaranteed” badge. Let’s talk about Google’s new Guaranteed badge, what it means and how you can use it to help build and reinforce the credibility of your business. Google just launched what they’re calling the Google Guaranteed badge. When your Google My Business listing […]

Reassure your website visitors that their information is safe, to build on that awesome customer experience Hey, everyone. For those of you that watch my videos and read my blogs on a regular basis, you’ll remember that customer journeys and delivering an awesome customer experience online are things I love to talk about. I think […]

Avoid wasting money (and potentially pissing off your customers) on a Facebook Ad campaign until you have these 5 items in place. Hey, how’s it going? I wanna chat a little bit about five important things you need to get in place if you’re trying to get a Facebook Ad campaign and want to actually […]

You need to elevate your game and start creating great content. The web is getting more and more competitive when it comes to the amount of content and the amount of publishers that are out there creating content, and they’re all competing or fighting for the attention span of the market of users online. That […]