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Ad spending in Canada is expected to reach $13.11 billion dollars. But marketing isn’t just about putting out new ads. Sometimes, retargeting and remarketing is a smarter use of your marketing dollars. But what is retargeting vs remarketing? And how can you use both of them to help your business grow? We want to help your business succeed even further in 2020 and beyond. Keep reading to learn the difference between … Read More

I’m seeing all sorts of email marketing campaigns circulating.  Some good, some could use some help.  Here’s some tips based on what we’re seeing. Today, I want to talk about some of the email campaigns I’m seeing going from some businesses and offer some perspective and some suggestions on how you can do better with email right now in light of what’s going on in the world. They look like … Read More

If you have an eCommerce store and have been looking to start using email marketing to boost sales, here’s an opportunity! Shopify store owners can use Shopify Email for free til October 1st. If you’re selling online using Shopify, then Shopify has some great news for you. Shopify just rolled out Shopify Email for free across their platform for everyone that’s using Shopify right now for their online store. This … Read More

Use your website to keep your clients updated and confident about the future Maintaining confidence with our clients. That is probably, for most of us, the number one priority in our businesses right now. I want to talk about how you can communicate with your customers through your website to help maintain that confidence in these uncertain times. You have different types of people that you work with, and they’re … Read More

Many consumers rely on Google to learn about businesses, including their business hours.  With many retail locations being closed due to government regulations, it’s important to keep our consumers informed during these confusing times. To update your business hours in Google My Business, follow these simple steps: Head to Google My Business https://business.google.com/ Click on Info Click on Add Hours or the Pencil icon where you see your existing hours. … Read More

Many consumers rely on Google to learn about businesses.  In these times, people can be confused with what’s happening at your business.  To help alleviate the confusion, you can post an update to your Google My Business listing.  This is the information that users see when they look for your business on Google. Here’s an example of a Google My Business listing: To update your business hours in Google My … Read More

If you’re using any form of automated messages going out to your clients and prospects, it’s vital that you review these messages in light of the COVID-19 pandemic to avoid a potential PR nightmare. Hey everyone, today’s post is for those that are using some form of marketing automation in their digital marketing strategy to help them communicate better with their prospects and clients. This is especially for those that … Read More

Communication is Crucial During this COVID-19 Crisis to Instill Confidence and Reassure Your Clients As They Face Information Overload, Flow of Misinformation & Fear.  Here’s an example of what a B2C and B2C Business can do. People are ConfusedI’m speaking to some of my clients, a lot of the challenges that they’re facing right now when with their customers and other stakeholders stems around confusion and lack of information. They’re getting mixed messages from … Read More

Today I want to take a quick minute to talk about some of the ways you can deal with the challenges that COVID-19 and this outbreak, and what it is presenting to your business and how you’re doing your day to day activities. In this video I’m going to focus more about how to stay ahead and how to keep your business running in terms of your clients and your … Read More

If you’re considering running a Facebook ad campaign for your business, I want to share three key items you need to consider before you start doing that. The first thing is establishing some measurable goals. What I mean measurable is rather than saying, okay, I want to get more people to come to my website or wanting to get more people to buy my product, think about how you can … Read More

Make smart, calculated decisions when you’re assessing your marketing budget during the COVID-19 crisis. I want to talk about one of the more common questions or topics I’m discussing with my clients this week. Most of them are thinking about making some decisions around their marketing budget, in the midst of the COVID-19 crisis. Avoid Rash Decisions They’re seeing changes in store traffic, declines in various areas and they’re trying … Read More

What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. It all has to do with Google and Facebook’s ability to let you target people based on intent and interest. Your About page. This is the page that … Read More

What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. And it all has to do with Google and Facebook’s ability to let you target people based on intent and interest. Through their algorithms and, and cookies and … Read More

As of January 2020, 59% of the world’s population is active online. It’s growing harder and harder to ignore that our world practically revolves around technology in one or another. Brands also have to face this fact daily as they develop marketing campaigns. It’s obvious that technology is rapidly evolving, which means that digital marketing is changing just as quickly. How can you stay current and plan the best campaigns possible this … Read More

Here are the top five items I think are super crucial to a website menu or navigation that’s going to be effective in getting people to where they want to go. Now, when you’re laying out the menu or navigation structure for your website, you want to make sure you understand and are aware of the goal, right? And it’s to get the people that are coming to your website … Read More

Are you wondering how digital marketing automation can work for you? Here are the top ten automated marketing solutions for 2020 and beyond! Marketing is a crucial part of your business. Yet as consumer behavior changes, more time may be required to study them to serve the right ads and get the desired results. This may take time when done manually but by deploying automated marketing solutions, it may help … Read More

If you’re not taking advantage of the marketing power of social media, you’re missing out. Learn why you need a social media presence for your business. Social media has handed companies a perfect way to connect with their audience on a silver platter. Where once you had to come up with memorable ads with few ways to measure their effectiveness, you can now speak directly to the people who matter. A … Read More

High-quality content is necessary, but you also must know how to use it. Check out these content marketing ideas that are sure to lead to conversions. Did you know that there are more than 1 million small and medium businesses in Canada? Because of this, you’re up against a lot of competition if you own a company. For this reason, it’s a good idea to do whatever you can to stand out … Read More

Picking the wrong colours for your website can make your visitors click off the page in no time. Learn how to choose the best colour combos for your brand! As your business prepares to develop its website, you’re taking the design process seriously. You recognize that everything from the colour scheme to the logo design will affect your branding strategy in the long run. The good news is that you’ve … Read More

There are over 4 billion websites. You’ve put in so much time, effort, and money in to make yours stand out. But now the question is, how do you make the website work for you? You need a digital media strategy. Keep reading to learn all about digital media strategy and how you can get started with your own today. What Is Digital Media? You interact with digital media every day. A … Read More

If you’re thinking about trying to craft an SEO strategy on your own, you may want to reconsider. Learn why hiring professional SEO services is better. In the U.S., 91% of internet users will at least search for something online. Therefore, the search traffic is where your potential clients are likely to discover you. To harness these new and potential customers, you must optimize your site by all means possible. This is … Read More

One of the best ways to grow your business and grow your online sales is with awesome, positive customer reviews. You know a lot of people, most people out there, before they’re about to make a purchase, they’re going to try to learn a bit about your company. One of the first things that they do is to look for reviews on a third party website like Google or Facebook, … Read More