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Reviews are one of the easiest ways to build trust and authority in the space that you’re operating your business in. So why is it that so many businesses out there neglect this? What I like to think of? Such an easy technique in terms of promoting yourselves and building some authority online, and the […]

That’s the question people are asking themselves when they hit your website for the first time. Let’s talk a little bit about how you can use your online presence to answer that question for people today. When you think about how you’d make a sales pitch when you’re face to face with somebody, more often […]

Let’s talk about how you can use content marketing to build up your authority as a leader in your industry, as well as build up your awareness online. Let’s jump right in. Who Do People Trust? People out there rely on leaders. When they’re looking for something, that’s where their searches will begin. Leaders are […]

Stop investing all of your time in crafting the perfect marketing emails and dropping the ball by spending 10 seconds on the subject line! I want to share one tip that’s going to help get more people to open your marketing and sales emails that you’re sending out. When I talk to teams that are […]

This is one of the most common mistakes that I see when I read the copy on someone’s homepage. Today, I want to talk about one mistake that I see happening far too often with websites, specifically, the text that people choose to put on the homepage of their website. We all know we only […]

Appearing authentic when you communicate with your clients can be a challenge, especially when communicating during times of crisis where you’re trying to show people where you stand. I want to spend some time going over some things you can do with your teams across your organization to make it easier to communicate with your […]

Today, I want to talk about the benefits of being both flexible and nimble when it comes to marketing your business online. 10, 20 years ago, when a company wanted to launch a new marketing campaign, they would build a campaign and launch it and then let it go for a several months to a […]

Understanding customer expectations is a key element in effectively communicating with and marketing to your stakeholders Hi, today I’m going to talk a little bit about some of the expectations of your customers that have probably changed in 2020 now, before we jump into what those expectations are, I want to talk about why it’s […]

Elevate your credibility and trust on Google My Business with Google’s “Guaranteed” badge. Let’s talk about Google’s new Guaranteed badge, what it means and how you can use it to help build and reinforce the credibility of your business. Google just launched what they’re calling the Google Guaranteed badge. When your Google My Business listing […]