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Google Planning on Showing a Badge Beside Slow Websites

  • - Customer Experience, Landing Pages, SEO, Website Design
Google is expected to roll out a series of warnings for users when they’re about to load a slow website! Got a slow website? Google is thinking about telling your customers all about it! Sometime last week, Google put some news out saying they’re…
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Avoid Costly Mistakes – Test Your Online Ads Often

  • - Google Ads, Landing Pages, Website Design
Regularly testing your online ads can help catch mistakes before they end up wasting your marketing budget and damaging your reputation. When is the last time you clicked on one of your ads on Google? Or one of the ads you’re running on Facebook…
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Landing Pages vs. Web Pages…What’s the difference?

  • - Landing Pages, Website Design
A common question I field is what is a landing page, and why do I need one? What makes it different from other pages on my website? Let’s talk about landing pages! Typically, a website is structured with a homepage which provides an overview of…
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Avoid False Alarms When Reviewing Website Metrics

  • - Landing Pages, Report & Analytics, Website Design
Today, I want to talk to you about a few legacy benchmarks that you may have seen in your monthly reports from Google Analytics and why those metrics may not be that important for your business. Bounce Rates Let’s start with bounce rates.  Now,…
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