Website load times aren’t always a priority. They need to be when you consider potential lost sales from a poor user experience and higher advertising costs! Did you know that a slow website can actually cost you money? Whether it’s lost income from ads, or lost potential revenue from the people you were hoping to sell when they get to your website? A lot of misconceptions out there about the … Read More
Regularly testing your online ads can help catch mistakes before they end up wasting your marketing budget and damaging your reputation. When is the last time you clicked on one of your ads on Google? Or one of the ads you’re running on Facebook or Instagram, or anywhere else? One of the things that caught my eye this week was, I was about to meet with a prospect, and while … Read More
Is advertising using Paid Search, the right decision for your business? Paid Search advertising can help a business build brand awareness, and reach. Reach a new audience you otherwise haven’t been able to via Search. It can also be costly, so here’s a couple of things to consider before you dive in doing some online advertising like Google Ads. 93% of experiences online begin with a search. 81% of people … Read More
Is your business taking advantage of Google’s use of AI with their Responsive Ads? Here’s what Responsive Ads are all about and how they can help your business. Responsive search ads on the Google Ads platform. Let’s see what they are and how they can help you grow your business. Responsive Search Ads were born in 2018 which was about a year ago. They gave marketers the ability to use … Read More
Google is rolling out Shoppable Ads on the Google Ads platform. In a recent study, it was found that the majority of customers begin their online shopping journey on Google with a simple Google Search for a product. This makes Google Ads one of the best (if not the best) place for ecommerce store owners to advertise their products. What this means for ecommerce store owners out there is your … Read More
Google recently made a big change to their AdWords platform. You may have heard a buzz this week about Google changing the name of their AdWords tools. They’re now calling it Google Ads. A little bit of history When they started Google AdWords over 15 years ago, it was with 350 advertisers. Since then, the AdWords platform has grown to service over a million customers that are using Google Ads to … Read More