Digital Marketing Moment

Is advertising using Paid Search, the right decision for your business? Paid Search advertising can help a business build brand awareness, and reach.  Reach a new audience you otherwise haven’t been able to via Search. It can also be costly, so here’s a couple…

Is your business taking advantage of Google’s use of AI with their Responsive Ads? Here’s what Responsive Ads are all about and how they can help your business. Responsive search ads on the Google Ads platform. Let’s see what they are and how they…

Google is rolling out Shoppable Ads on the Google Ads platform.  In a recent study, it was found that the majority of customers begin their online shopping journey on Google with a simple Google Search for a product. This makes Google Ads one of…

Google recently made a big change to their AdWords platform.  You may have heard a buzz this week about Google changing the name of their AdWords tools. They’re now calling it Google Ads. A little bit of history When they started Google AdWords over…