Mastering Online Reviews Using Marketing Automation

One of the best ways to grow your business and grow your online sales is with awesome, positive customer reviews. You know a lot of people, most people out there, before they’re about to make a purchase, they’re going to try to learn a bit about your company. One of the first things that they do is to look for reviews on a third party website like Google or Facebook, … Read More

9 Facebook Ad Targeting Tips That’ll Increase Your Conversions

When you post ads on social media, it’s essential that you target them to the right people. Learn nine Facebook ad targeting tips for higher conversions. Online advertising can be difficult with little return on investment if done incorrectly. There was a time when Google Ads was the lone king of online advertising, but Facebook ads are beginning to take a share of the ad traffic away from Google. What … Read More

How Your Customer Experiences Your Online Brand Journey

All of the different things you’re putting out online to market yourself, whether it’s your website, social media, online ads, whatever… they’re all part of your customer’s journey and perception of your brand. Have you ever thought about all of the different things or events that your customer may go through before they actually end up doing business with you? I want to talk about customer experiences, or customer journeys. … Read More

Using Text Messaging in Your Marketing Strategy

Text messaging could be a great tool to help you reach your customers and prospects. With the added benefit of integrating with marketing automation platforms, it’s a relatively low-cost high reward option! Text messaging remains one of the most under-utilized methods of communication when we’re talking about marketing to your customers and prospects. I want to talk about some good reasons why you should implement or at least consider text … Read More