Learning how different types of website visitors interact with your website using Google Analytics Audiences provides great insights on behaviour and opportunities to improve your conversion rates.
Audiences and Google Analytics.
Are you using this powerful feature in Google Analytics? This feature allows you to do is create audiences within the Google Analytics platform based on specific criteria around behavior or other patterns you set up.
Google is rolling out Shoppable Ads on the Google Ads platform. In a recent study, it was found that the majority of customers begin their online shopping journey on Google with a simple Google Search for a product. This makes Google Ads one of the best (if not the best) place for ecommerce store owners to advertise their products.