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Digital Marketing Blog

Catch up on the latest Tips, Tricks & News In Online Marketing Follow my blog on Facebook, LinkedIn or check back here regularly to watch or read up on the latest in Digital Marketing.
Common Reasons Why People Don’t Check Out When They Shop Online

You’d be surprised how the simplest little things can deter people from completing an online purchase. Watch to see what the most common reasons are and how you can respond. Are you trying to figure out why people aren’t checking out on your online store? Let’s talk about that. f you have an e-commerce store, you may have noticed that there’s a big discrepancy between the number of people that … Read More

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Are You Managing Your Google My Business Profile

Your Google My Business Listing is arguably as important as your website. Why? Most people will search for you on Google before they hit your website, and see a snippet of your profile When’s the last time you logged into Google My Business to check on your profile? Typically, when I encounter clients that have set up their Google Business Profile, if they have, what I’ll find is they don’t … Read More

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Big Changes Coming to Google My Business

This November, Google will stop sending you text messages when customers try to message you from Google. Here’s what you need to know so you’re able to keep communicating with your customers and prospects. Google My Business. Are you using it to interact with your customers and prospects? If so, this post is for you! Coming up in November of this year, Google is going to change how it relays … Read More

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How to use Reviews Effectively On Your Website

Online users trust reviews posted on sites like Google and Facebook.  If you’re still posting reviews on your website as “testimonials”, you need to watch this video. Have you ever questioned some of the reviews you might read that are posted on a business’s website? Let’s talk about that! A lot of businesses have websites and they post customer reviews on their websites, usually under a page called testimonials or about … Read More

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Avoid Costly Mistakes – Test Your Online Ads Often

Regularly testing your online ads can help catch mistakes before they end up wasting your marketing budget and damaging your reputation. When is the last time you clicked on one of your ads on Google? Or one of the ads you’re running on Facebook or Instagram, or anywhere else? One of the things that caught my eye this week was, I was about to meet with a prospect, and while … Read More

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Marketing Automation and Your Business

New to Marketing Automation?  Here are a few benefits of integrating marketing automation into your business. Marketing Automation – what is it and how can you use it to grow your business? Marketing Automation is one of the newer tools out there in the marketing space. What it really does is it allows you to automate certain tasks that you may be doing manually when it comes to communicating with … Read More

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Considering Paid Search Ads? Here’s What You Need to Know

Is advertising using Paid Search, the right decision for your business? Paid Search advertising can help a business build brand awareness, and reach.  Reach a new audience you otherwise haven’t been able to via Search. It can also be costly, so here’s a couple of things to consider before you dive in doing some online advertising like Google Ads. 93% of experiences online begin with a search. 81% of people … Read More

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Email Marketing is Still Awesome!

Are you using email marketing to its potential? If not, you’re most likely missing out on some huge opportunities! Let’s talk about why email could still be one of the best ways for you to reach your customers. Email marketing still has the greatest potential reach out there. Depending on the size of your email list, it could be a huge asset that you can leverage to market your business. … Read More

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Take Advantage of Low Volume Keywords in your SEO Strategy

Are you targeting low volume keywords? Let’s look at why this opportunity is missed by so many businesses! I want to talk about low volume keywords and why they shouldn’t be overlooked by you when you’re trying to figure out what keywords you’re optimizing your website for. What is a low volume keyword? Low volume keywords are keywords that are not searched for as much as other keywords. To start, let’s … Read More

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Google’s Site Diversity Update and How It Affects Your Business

Google implemented an update to their search results in June called the “Site Diversity Update”.  Let’s talk about how it affects your business. Google announced their new Site Diversity change, impacting the Google Search platform. In June, Google rolled out 2 major updates. Let’s talk about the one they called the Site Diversity Change and how it’s going to affect your business. The objective for this update was to reduce … Read More

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Why Your Website Needs Google Search Console

Often overlooked, Google Search Console provides valuable insights on factors that affect your position on Google Search. Watch and see how it can help you get the most out of your website. Google Search Console. One of the most overlooked items when people launch a new website is setting up Search Console. I want to talk about why Search Console is so important to the success of your website. Google … Read More

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Use These Tricks to Get More Clicks from Your Social Media Posts

Struggling to get your followers to click on that social media post showing off your latest blog post? Here’s a few tricks to make your posts more engaging and yes, get more clicks! Getting people to read the content you’re sharing on Social Media. If you’re struggling with getting your followers to click on that Facebook post that’s sharing the latest post on your blog, let’s talk about how we … Read More

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Search Console Maximize Usability and Search

Stay ahead of issues hurting your search engine position with Google Search Console. Mobile usability and your position on Google Search. Google regularly checks website usability on mobile devices as part of it’s algorithm when it’s trying to figure out where websites are going to rank on search results. Google’s Search Console is the primary way Google will communicate with a website owner. It’s also where Google will share issues … Read More

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Marketing to Website Visitors After their Visit

If you’re not running a remarketing campaign for your business, you could be missing out. Remarketing (or retargeting) digital advertising campaigns allow you to engage with people who visited your website, after the fact. You can target people based on any number of criteria, including people who came but didn’t make a purchase or didn’t take action. That action could be filling out a form, making a phone call to … Read More

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Responsive Search Ads on the Google Ads Platform

Is your business taking advantage of Google’s use of AI with their Responsive Ads? Here’s what Responsive Ads are all about and how they can help your business. Responsive search ads on the Google Ads platform. Let’s see what they are and how they can help you grow your business. Responsive Search Ads were born in 2018 which was about a year ago. They gave marketers the ability to use … Read More

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Using Google Analytics Audiences to Improve Conversion Rates

Learning how different types of website visitors interact with your website using Google Analytics Audiences provides great insights on behaviour and opportunities to improve your conversion rates. Audiences and Google Analytics. Are you using this powerful feature in Google Analytics? This feature allows you to do is create audiences within the Google Analytics platform based on specific criteria around behavior or other patterns you set up. For example, let’s say you want … Read More

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Email Open-Rates and Your Subject Line

Are you struggling trying to figure out why people aren’t opening your email marketing newsletters or campaigns you’re sending out? Have you thought about how many different reasons there could be for that? Here is the first reason I want you to look at – Your Subject Line.  Before anyone can even see what you’ve got in that newsletter, all they’re going to see is your brand with the subject … Read More

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Shoppable Ads on Google Images are Here!

Google is rolling out Shoppable Ads on the Google Ads platform.  In a recent study, it was found that the majority of customers begin their online shopping journey on Google with a simple Google Search for a product. This makes Google Ads one of the best (if not the best) place for ecommerce store owners to advertise their products. What this means for ecommerce store owners out there is your … Read More

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Social Media for Business – Looking Beyond the Likes

Today I want to talk to you about what metrics you need to pay attention to when you’re trying to figure out how well your social media campaign is doing.  Depending on your business objectives, the justification will vary, and so will the numbers and data you use to make a decision. I just met with one of our clients and he was talking about how they’re having trouble with … Read More

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