Digital Marketing Moment

You Need To Elevate Your Content Game

July 7, 2020

- Content Marketing

The web is getting more and more competitive when it comes to the amount of content and the amount of publishers that are out there creating content, and they’re all competing or fighting for the attention span of the market of users online. That…

Avoiding Losing Retail Customers To Competitors As Economies Re-Open

May 28, 2020

- COVID-19 Resources, Customer Experience, Digital Marketing Strategy, E-Commerce

Hey everyone, as things open up and more retail businesses are allowed to open and operate, it’s important for you to properly educate and inform your customers on what’s going on at your retail location. If you don’t do this, you’re risking losing that…

Are you a Service Provider – Essential Tips As the Economy Reopens

May 13, 2020

- COVID-19 Resources, Customer Experience, Digital Marketing Strategy, E-Commerce

With all of this information being released from various sources, there’s definitely some people out there that are unclear whether a business is open or not, or whether it’s choosing to open or not. If you’re a service-based business that’s going to a customer…

Retargeting vs. Remarketing: How to Use Both for Business Growth

May 4, 2020

- Search Engine Optimization

Ad spending in Canada is expected to reach $13.11 billion dollars. But marketing isn’t just about putting out new ads. Sometimes, retargeting and remarketing is a smarter use of your marketing dollars. But what is retargeting vs remarketing? And how can you use both of…

Do Better With Email Marketing By Avoiding These Mistakes

April 23, 2020

- COVID-19 Resources, Customer Experience, Digital Marketing Strategy, E-Commerce, Email Marketing

Today, I want to talk about some of the email campaigns I’m seeing going from some businesses and offer some perspective and some suggestions on how you can do better with email right now in light of what’s going on in the world. One…

Free Email Marketing Now Available For Your Shopify Online Store

April 21, 2020

- Customer Experience, Digital Marketing Strategy, E-Commerce, Email Marketing

If you have an eCommerce store and have been looking to start using email marketing to boost sales, here’s an opportunity! Shopify store owners can use Shopify Email for free til October 1st. If you’re selling online using Shopify, then Shopify has some great…

Maintain Customer Confidence By Communicating Thru Your Website

April 9, 2020

- COVID-19 Resources, Customer Experience, Digital Marketing Strategy

Use your website to keep your clients updated and confident about the future Maintaining confidence with our clients. That is probably, for most of us, the number one priority in our businesses right now. I want to talk about how you can communicate with…

Update Your Business Hours on Google

April 7, 2020

- COVID-19 Resources

Many consumers rely on Google to learn about businesses, including their business hours. With many retail locations being closed due to government regulations, it’s important to keep our consumers informed during these confusing times….

Post an Update To Your Google Listing Regarding COVID-19

April 7, 2020

- COVID-19 Resources

Many consumers rely on Google to learn about businesses. In these times, people can be confused with what’s happening at your business. To help alleviate the confusion, you can post an update to your Google My Business listing. This is the information that users…

Review What You’re Saying With Your Marketing Automations In Light of COVID-19

March 31, 2020

- Customer Experience, Digital Marketing Strategy

Hey everyone, today’s post is for those that are using some form of marketing automation in their digital marketing strategy to help them communicate better with their prospects and clients. This is especially for those that haven’t reviewed the messaging in their automations lately….

Reassure Your Clients with a Good Communication Strategy

March 20, 2020

- Customer Experience, Digital Marketing Strategy

Communication is Crucial During this COVID-19 Crisis to Instill Confidence and Reassure Your Clients As They Face Information Overload, Flow of Misinformation & Fear. Here’s an example of what a B2C and B2C Business can do. People are ConfusedI’m speaking to some of my clients, a lot…

Collaboration and Communication Tools During The COVID-19 Situation

March 19, 2020

- Customer Experience, Digital Marketing Strategy

In this video I’m going to focus more about how to stay ahead and how to keep your business running in terms of your clients and your team members. Because of this need for us to be self isolating, a lot of us are…

3 Items to Consider Before Starting With Facebook Ads

March 10, 2020

- Digital Marketing Strategy, Website Design

The first thing is establishing some measurable goals. What I mean measurable is rather than saying, okay, I want to get more people to come to my website or wanting to get more people to buy my product, think about how you can measure…

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