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Digital Marketing Blog

Catch up on the latest Tips, Tricks & News In Online Marketing Follow my blog on Facebook, LinkedIn or check back here regularly to watch or read up on the latest in Digital Marketing.
Take Advantage of Low Volume Keywords in your SEO Strategy

Are you targeting low volume keywords? Let’s look at why this opportunity is missed by so many businesses! I want to talk about low volume keywords and why they shouldn’t be overlooked by you when you’re trying to figure out what keywords you’re optimizing your website for. What is a low volume keyword? Low volume keywords are keywords that are not searched for as much as other keywords. To start, let’s … Read More

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Google’s Site Diversity Update and How It Affects Your Business

Google implemented an update to their search results in June called the “Site Diversity Update”.  Let’s talk about how it affects your business. Google announced their new Site Diversity change, impacting the Google Search platform. In June, Google rolled out 2 major updates. Let’s talk about the one they called the Site Diversity Change and how it’s going to affect your business. The objective for this update was to reduce … Read More

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Why Your Website Needs Google Search Console

Often overlooked, Google Search Console provides valuable insights on factors that affect your position on Google Search. Watch and see how it can help you get the most out of your website. Google Search Console. One of the most overlooked items when people launch a new website is setting up Search Console. I want to talk about why Search Console is so important to the success of your website. Google … Read More

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Use These Tricks to Get More Clicks from Your Social Media Posts

Struggling to get your followers to click on that social media post showing off your latest blog post? Here’s a few tricks to make your posts more engaging and yes, get more clicks! Getting people to read the content you’re sharing on Social Media. If you’re struggling with getting your followers to click on that Facebook post that’s sharing the latest post on your blog, let’s talk about how we … Read More

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Search Console Maximize Usability and Search

Stay ahead of issues hurting your search engine position with Google Search Console. Mobile usability and your position on Google Search. Google regularly checks website usability on mobile devices as part of it’s algorithm when it’s trying to figure out where websites are going to rank on search results. Google’s Search Console is the primary way Google will communicate with a website owner. It’s also where Google will share issues … Read More

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Marketing to Website Visitors After their Visit

If you’re not running a remarketing campaign for your business, you could be missing out. Remarketing (or retargeting) digital advertising campaigns allow you to engage with people who visited your website, after the fact. You can target people based on any number of criteria, including people who came but didn’t make a purchase or didn’t take action. That action could be filling out a form, making a phone call to … Read More

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Responsive Search Ads on the Google Ads Platform

Is your business taking advantage of Google’s use of AI with their Responsive Ads? Here’s what Responsive Ads are all about and how they can help your business. Responsive search ads on the Google Ads platform. Let’s see what they are and how they can help you grow your business. Responsive Search Ads were born in 2018 which was about a year ago. They gave marketers the ability to use … Read More

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Using Google Analytics Audiences to Improve Conversion Rates

Learning how different types of website visitors interact with your website using Google Analytics Audiences provides great insights on behaviour and opportunities to improve your conversion rates. Audiences and Google Analytics. Are you using this powerful feature in Google Analytics? This feature allows you to do is create audiences within the Google Analytics platform based on specific criteria around behavior or other patterns you set up. For example, let’s say you want … Read More

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Email Open-Rates and Your Subject Line

Are you struggling trying to figure out why people aren’t opening your email marketing newsletters or campaigns you’re sending out? Have you thought about how many different reasons there could be for that? Here is the first reason I want you to look at – Your Subject Line.  Before anyone can even see what you’ve got in that newsletter, all they’re going to see is your brand with the subject … Read More

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Shoppable Ads on Google Images are Here!

Google is rolling out Shoppable Ads on the Google Ads platform.  In a recent study, it was found that the majority of customers begin their online shopping journey on Google with a simple Google Search for a product. This makes Google Ads one of the best (if not the best) place for ecommerce store owners to advertise their products. What this means for ecommerce store owners out there is your … Read More

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Social Media for Business – Looking Beyond the Likes

Today I want to talk to you about what metrics you need to pay attention to when you’re trying to figure out how well your social media campaign is doing.  Depending on your business objectives, the justification will vary, and so will the numbers and data you use to make a decision. I just met with one of our clients and he was talking about how they’re having trouble with … Read More

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Marketing Your Online Store During the Holidays

We’ve got Black Friday coming up, we’ve got the holiday season coming up and if you’ve got an e-commerce store, you’ve got to figure out a way to get your brand in front of your customers. This is the time of the year you can break sales records. So how are you going to do that? Here’s a couple of ideas. Personalized Email First thing you can do is personalize … Read More

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Top 5 Home Builder Website Design Tips

81% of your future clients will use some form of online research before contacting your business. As a result, your website needs to be client ready and worthy of your brand. You spend all day helping make clients’ visions a reality, now it’s time to do the same for your business. Here are five home builder website design tips to help you create a gorgeous, customer-friendly website that’ll generate leads. … Read More

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Landing Pages vs. Web Pages…What’s the difference?

A common question I field is what is a landing page, and why do I need one? What makes it different from other pages on my website? Let’s talk about landing pages! Typically, a website is structured with a homepage which provides an overview of the organization, and subpages or inner pages are focussed around specific topics such as products, services, information on the company, it’s team, a contact us page, that … Read More

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3 Reasons Why Every Home Builder Needs a Website

If you’re a home builder without a website, then you’re seriously losing out. Read on to learn why every home builder needs a website. A whopping 85% of consumers today find their local businesses through the internet. Are you okay with reaching just 15% of your potential clients? Likely, the answer is no. In 2018, you need an online presence to keep up with the ways consumers search for what they need. … Read More

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Avoid False Alarms When Reviewing Website Metrics

Today, I want to talk to you about a few legacy benchmarks that you may have seen in your monthly reports from Google Analytics and why those metrics may not be that important for your business. Bounce Rates Let’s start with bounce rates.  Now, traditionally, you may have been brought to think that bounce rates should always be below a certain amount or that means your website is not working … Read More

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Protecting Your Website from an Attack or Intrusion

Modern content management systems can be a security risk. Let’s look at factors to mitigate the risk. Today, I want to talk to you about how you can secure your website against an attack from a malicious intruder. When your website is online, this means it’s accessible by anybody with an internet connection.  You’re available to both your customers and potentially people that may want to do you harm, or … Read More

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Convey Leadership and Expertise with your Video Blog

Today, I want to talk to you about a benefit of video blogging that’s not SEO. Typically, most people will mention SEO or search when they’re talking about the benefits of video blogging, without mentioning much else. More than just SEO I want to talk about authority or being a thought leader in your space.  Imagine you’re looking for someone that’s going to provide a service for your company or … Read More

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A Slow Website Will Hurt Your Google Search Position

The amount of time your website takes to load affects user experience. With the abundance of high speed internet connections available to most of your potential customers, you’re competing for their time. Not only does a poor user experience end up driving your users to a competitor website, it also affects where you website rank on Google search results. Google looks at how fast your website loads as part of … Read More

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