Digital Marketing Moment

Responsive Search Ads on the Google Ads Platform

May 10, 2019

- Google Ads

Is your business taking advantage of Google’s use of AI with their Responsive Ads? Here’s what Responsive Ads are all about and how they can help your business. Responsive search ads on the Google Ads platform. Let’s see what they are and how they…

Using Google Analytics Audiences to Improve Conversion Rates

April 18, 2019

- Conversions, Report & Analytics, Website Design

Learning how different types of website visitors interact with your website using Google Analytics Audiences provides great insights on behaviour and opportunities to improve your conversion rates. Audiences and Google Analytics. Are you using this powerful feature in Google Analytics? This feature allows you to…

Email Open-Rates and Your Subject Line

March 27, 2019

- Email Marketing

Are you struggling trying to figure out why people aren’t opening your email marketing newsletters or campaigns you’re sending out? Have you thought about how many different reasons there could be for that? Here is the first reason I want you to look at…

Shoppable Ads on Google Images are Here!

March 12, 2019

- Google Ads

Google is rolling out Shoppable Ads on the Google Ads platform. In a recent study, it was found that the majority of customers begin their online shopping journey on Google with a simple Google Search for a product. This makes Google Ads one of…

Staying in Front of Customers with Remarketing Ads

https://youtu.be/zWjM6rMa3uo

February 13, 2019

- Re-marketing

Turn that potential customer into a paying customer with remarketing ads. See how a Digital Remarketing Campaign can help you connect with website visitors and nurture them to bring them back for the close….

Marketing Your Online Store During the Holidays

November 12, 2018

- Digital Marketing Strategy, E-Commerce, Email Marketing, Marketing Automation, Website Design

We’ve got Black Friday coming up, we’ve got the holiday season coming up and if you’ve got an e-commerce store, you’ve got to figure out a way to get your brand in front of your customers. This is the time of the year you…

Top 5 Home Builder Website Design Tips

October 24, 2018

- Customer Experience, Design, Digital Marketing Strategy, Website Design

81% of your future clients will use some form of online research before contacting your business. As a result, your website needs to be client ready and worthy of your brand. You spend all day helping make clients’ visions a reality, now it’s time…

Landing Pages vs. Web Pages…What’s the difference?

October 16, 2018

- Landing Pages, Website Design

A common question I field is what is a landing page, and why do I need one? What makes it different from other pages on my website? Let’s talk about landing pages! Typically, a website is structured with a homepage which provides an overview of…

3 Reasons Why Every Home Builder Needs a Website

October 9, 2018

- Customer Experience, Design, Digital Marketing Strategy, Website Design

If you’re a home builder without a website, then you’re seriously losing out. Read on to learn why every home builder needs a website. A whopping 85% of consumers today find their local businesses through the internet. Are you okay with reaching just 15% of your…

Avoid False Alarms When Reviewing Website Metrics

October 3, 2018

- Landing Pages, Report & Analytics, Website Design

Today, I want to talk to you about a few legacy benchmarks that you may have seen in your monthly reports from Google Analytics and why those metrics may not be that important for your business. Bounce Rates Let’s start with bounce rates. Now,…

Protecting Your Website from an Attack or Intrusion

September 19, 2018

- Design, Website Design

Modern content management systems can be a security risk. Let’s look at factors to mitigate the risk. Today, I want to talk to you about how you can secure your website against an attack from a malicious intruder. When your website is online, this…

Convey Leadership and Expertise with your Video Blog

September 11, 2018

- Video Blog

Today, I want to talk to you about a benefit of video blogging that’s not SEO. Typically, most people will mention SEO or search when they’re talking about the benefits of video blogging, without mentioning much else. More than just SEO I want to…

A Slow Website Will Hurt Your Google Search Position

August 15, 2018

- Uncategorized

The amount of time your website takes to load affects user experience. With the abundance of high speed internet connections available to most of your potential customers, you’re competing for their time. Not only does a poor user experience end up driving your users…

Bye Google AdWords… Hello Google Ads!

July 17, 2018

- Google Ads

Google recently made a big change to their AdWords platform. You may have heard a buzz this week about Google changing the name of their AdWords tools. They’re now calling it Google Ads. A little bit of history When they started Google AdWords over…

Digital Marketing Blog

Speak with a pro