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Digital Marketing Moment

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Learning how different types of website visitors interact with your website using Google Analytics Audiences provides great insights on behaviour and opportunities to improve your conversion rates. Audiences and Google Analytics. Are you using this powerful feature in Google Analytics? This feature allows you to…
Are you struggling trying to figure out why people aren’t opening your email marketing newsletters or campaigns you’re sending out? Have you thought about how many different reasons there could be for that? Here is the first reason I want you to look at…
Google is rolling out Shoppable Ads on the Google Ads platform.  In a recent study, it was found that the majority of customers begin their online shopping journey on Google with a simple Google Search for a product. This makes Google Ads one of…
Today I want to talk to you about what metrics you need to pay attention to when you’re trying to figure out how well your social media campaign is doing.  Depending on your business objectives, the justification will vary, and so will the numbers…
We’ve got Black Friday coming up, we’ve got the holiday season coming up and if you’ve got an e-commerce store, you’ve got to figure out a way to get your brand in front of your customers. This is the time of the year you…
Top 5 Home Builder Website Design Tips
81% of your future clients will use some form of online research before contacting your business. As a result, your website needs to be client ready and worthy of your brand. You spend all day helping make clients’ visions a reality, now it’s time…
A common question I field is what is a landing page, and why do I need one? What makes it different from other pages on my website? Let’s talk about landing pages! Typically, a website is structured with a homepage which provides an overview of…
toronto website
If you’re a home builder without a website, then you’re seriously losing out. Read on to learn why every home builder needs a website. A whopping 85% of consumers today find their local businesses through the internet. Are you okay with reaching just 15% of your…
Today, I want to talk to you about a few legacy benchmarks that you may have seen in your monthly reports from Google Analytics and why those metrics may not be that important for your business. Bounce Rates Let’s start with bounce rates.  Now,…
Modern content management systems can be a security risk. Let’s look at factors to mitigate the risk. Today, I want to talk to you about how you can secure your website against an attack from a malicious intruder. When your website is online, this…
Today, I want to talk to you about a benefit of video blogging that’s not SEO. Typically, most people will mention SEO or search when they’re talking about the benefits of video blogging, without mentioning much else. More than just SEO I want to…
The amount of time your website takes to load affects user experience. With the abundance of high speed internet connections available to most of your potential customers, you’re competing for their time. Not only does a poor user experience end up driving your users…
Google recently made a big change to their AdWords platform.  You may have heard a buzz this week about Google changing the name of their AdWords tools. They’re now calling it Google Ads. A little bit of history When they started Google AdWords over…