Digital Marketing Moment

Avoid This Mistake When Adjusting Marketing Budgets During COVID-19

March 9, 2020

- Customer Experience, Digital Marketing Strategy

Make smart, calculated decisions when you’re assessing your marketing budget during the COVID-19 crisis. I want to talk about one of the more common questions or topics I’m discussing with my clients this week. Most of them are thinking about making some decisions around…

Getting Started With Writing Your About Us Page

March 6, 2020

- Digital Marketing Strategy, Website Design

What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. It all…

Serving Online Ads to People Who are In-Market & Interested

March 3, 2020

- Digital Marketing Strategy

Through their algorithms and, and cookies and whatnot, these search engines and social media channels are now able to figure out whether someone has the intent to purchase something based on how they interact with their platforms or their websites. For example, let’s say…

5 Digital Marketing Trends You Can’t Ignore in 2020

March 2, 2020

- Digital Marketing Strategy

As of January 2020, 59% of the world’s population is active online. It’s growing harder and harder to ignore that our world practically revolves around technology in one or another. Brands also have to face this fact daily as they develop marketing campaigns. It’s obvious that…

Top 5 Things You Can Do To Optimize Your Website Menu.

February 27, 2020

- Website Design

Here are the top five items I think are super crucial to a website menu or navigation that’s going to be effective in getting people to where they want to go. Now, when you’re laying out the menu or navigation structure for your website,…

Digital Word-of-Mouth: Why Your Business Needs a Strong Social Media Presence

February 19, 2020

- Customer Experience, Digital Marketing Strategy, Social Media, Social Media Advertising, Social Media Campaigns, Website Design

If you’re not taking advantage of the marketing power of social media, you’re missing out. Learn why you need a social media presence for your business. Social media has handed companies a perfect way to connect with their audience on a silver platter. Where…

PEOPLE, ROLES & DEPARTMENTS -SECURING YOUR WEBSITE

February 19, 2020

- Website Design

User permissions and how you can secure your website to make sure nothing goes wrong, such as anything unexpected from happening. That could be from an employee going in somewhere where they shouldn’t be or a malicious user exploiting a vulnerability to try to…

Unique Value Propositions

February 13, 2020

- Digital Marketing Strategy

Today I want to talk about Unique Value Propositions and share a couple of pointers to help you all formulate that Unique Value Proposition. One of the questions that gets people stumbling most often when we’re having our initial meetings is just that –…

Content Marketing Ideas That Are Sure to Lead to Conversions

February 13, 2020

- Customer Experience, Design, Digital Marketing Strategy, Website Design

High-quality content is necessary, but you also must know how to use it. Check out these content marketing ideas that are sure to lead to conversions. Did you know that there are more than 1 million small and medium businesses in Canada? Because of this, you’re…

How to Choose the Best Color Combos for Your Website

February 9, 2020

- Customer Experience, Design, Digital Marketing Strategy, Website Design

Picking the wrong colours for your website can make your visitors click off the page in no time. Learn how to choose the best colour combos for your brand! As your business prepares to develop its website, you’re taking the design process seriously. You…

Why Your Business Needs a Digital Media Strategy for Growth in 2020

February 4, 2020

- Customer Experience, Design, Digital Marketing Strategy, SEO, Website Design

There are over 4 billion websites. You’ve put in so much time, effort, and money in to make yours stand out. But now the question is, how do you make the website work for you? You need a digital media strategy. Keep reading to learn all…

Get Found: The Business Benefits of Professional SEO Services

SEO Search Engine Optimization Business Marketing

January 27, 2020

- Customer Experience, Design, Digital Marketing Strategy, SEO, Website Design

If you’re thinking about trying to craft an SEO strategy on your own, you may want to reconsider. Learn why hiring professional SEO services is better. In the U.S., 91% of internet users will at least search for something online. Therefore, the search traffic is where…

Mastering Online Reviews Using Marketing Automation

January 21, 2020

- Branding, Marketing Automation

One of the best ways to grow your business and grow your online sales is with awesome, positive customer reviews. You know a lot of people, most people out there, before they’re about to make a purchase, they’re going to try to learn a…

9 Facebook Ad Targeting Tips That’ll Increase Your Conversions

January 13, 2020

- Branding, Customer Experience, Digital Marketing Strategy, Social Media, Social Media Advertising, Social Media Campaigns, Website Design

When you post ads on social media, it’s essential that you target them to the right people. Learn nine Facebook ad targeting tips for higher conversions. Online advertising can be difficult with little return on investment if done incorrectly. There was a time when…

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