This week, Google announced that Chrome, which is their browser, will now start showing a “not secure” warning whenever their users go to a website that isn’t protected by an SSL certificate. What is SSL? SSL stands for Secure Socket Layer and is a process that secures and encrypts the communication between your website and users. You may have seen the little lock icon or “https://” in the address bar … Read More
Google recently made a big change to their AdWords platform. You may have heard a buzz this week about Google changing the name of their AdWords tools. They’re now calling it Google Ads. A little bit of history When they started Google AdWords over 15 years ago, it was with 350 advertisers. Since then, the AdWords platform has grown to service over a million customers that are using Google Ads to … Read More
Last week, we talked a bit about how you can use Google to assess how they are ranking or cataloguing pages on your website, by going to their site. Check out that video if you didn’t get a chance to see it. New to Google Search Console This week, I want to talk about the new Inspector tool that Google is launching in it’s Search Console application platform. What it’s … Read More
Today, I want to talk to you about how you can use different communication methods on your website to communicate with people visiting your website. Everyone tends to have a preference on how they want to communicate with you, and it’s generally not all the same. It could be by picking up the phone and talking to you, by filling out a form on your website, sending an email, or … Read More
Let’s look at opportunities outside of Google and major search engines to see how you can connect with your customers and prospects using specialty search or vertical search engines. Today, I want to talk about Vertical Search Engines, and how you can use these search engines to help increase the visibility of your business or brand online. Now when you think of traditional search engines, you think of Google or … Read More
Today, I want to talk to you about 5 things you can do with your landing pages to make them more successful and convert those visitors into leads or sales for your business. The Heading or Title The first thing you want to look at is your heading. What is the heading on your page? Is it something that is going to capture the attention of the person that you’re … Read More
Hi, I’m Sandeep with your Digital Marketing Moment. Last week, Google brought back the description field in their Google My Business profile pages. This is the place you go to setup your profile when you want your business to be found on tools like Google Maps. The description field is where you can tell people in 750 characters or less what your business does and what you’re all about. It’s … Read More
Sandbox Media Corp. is pleased to announce the launch of their brand new trendsetting website, and new office location in Liberty Village in Toronto, Ontario, as it celebrates it’s 10 year anniversary. Having been in the pipeline for the past six months, the arrival of the new Sandbox Media website completely overhauls Sandbox Media’s online image, with a fresh new look coupled with a more intuitive, and smoother user experience. This … Read More
Last week, I talked about Google’s change to mobile search index, but I want to talk a bit more about what you can do to help your website do well with this new change. One of the myths floating out there we’re hearing is “Hey, my website’s responsive, so that’s all I need to do to take advantage of Google’s change in their index structure. ” That’s simply not the … Read More
An effective website is 90% marketing and 10% website design. A lot of people come into our office and ask: “Why does a website cost, 5, 10, 15K when they’ve had previous websites that were done for $2,000 or less. The question I always have for them is “How well is that website performing for your business?” The difference between a marketer and a website designer building your website is … Read More
Last Monday, Google rolled out their latest enhancement to their algorithm and it has everything to do with mobile websites. Back in 2015, Google hinted they will be altering their algorithm and indexing structure to take into account mobile websites. Up until now, desktop websites have been the primary factor when they were indexing websites. However, as of last week, that has now changed. Google is now indexing websites primarily … Read More
There are many reasons why your online store or website might not be converting visitors. Here’s 3 easy things you can check right now. Today I want to talk to you about a couple of reasons why people might be coming to your website and leaving without becoming a customer, or engaging with your brand. Product Messaging The first is your products & services. When you’re promoting your products & … Read More
Find out if your website has the one critical ingredient necessary for success! Today, I want to talk to you about 1 crucial element that every website needs to have if it wants to be productive. By productive, I mean, getting leads for your business or selling your products and services to your target market. That critical element is a Call to Action. A call to action is the action, … Read More
If your targeting and technology platforms are working, it’s time to evaluate your marketing strategy in the event of a marketing fail. In part 3 of Recovering from a Marketing Failure, we’re going to look at your marketing strategy. One common reason your marketing campaigns could fail is that we often see business owners only focus on their campaign rather than overall strategy. This means the specific tactics for a unique promotion … Read More
Technical problems with your website could be contributing to a marketing campaign failure. Find out why and how to fix common technical website issues. Hi, welcome to Part 2 of Recovering from a Marketing Failure. In this part, we’re going to look at your website. If you’re confident that your messaging and call-to-actions are working, then we need to look at your website. If your website isn’t loading in under … Read More
In part 1/4, I’ll discuss how making a mistake in choosing your target audience, or not addressing your target audience’s needs and wants can result in a marketing fail, and what to do about it to recover from a Marketing Fail. Even the most successful businesses and entrepreneurs will face the inevitable: a marketing campaign that fails. Luckily, there’s some ways that you can fix your campaign on the fly. … Read More
Let’s discuss some of the benefits and metrics you can use for setting goals for your Social Media engagement campaigns. Let’s talk about how you can set some goals to help you reach your targets when it comes to your upcoming Social Media campaign you’ve been working on to get up and running in 2018. One of the things you want to factor into your social media goals is the … Read More
Today I want to share a couple of great ideas that will help get the content you’re sharing on social media channels like Facebook get more clicks, and more hits to your website. The challenge with content marketing is two-fold. First, you gotta write a great article. Second, you gotta make sure people are actually going to find your article, read & share it and ultimately interact with your brand. Buzzsumo has done … Read More