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Digital Marketing Blog

Catch up on the latest Tips, Tricks & News In Online Marketing Follow my blog on Facebook, LinkedIn or check back here regularly to watch or read up on the latest in Digital Marketing.
Marketing Your Online Store During the Holidays

We’ve got Black Friday coming up, we’ve got the holiday season coming up and if you’ve got an e-commerce store, you’ve got to figure out a way to get your brand in front of your customers. This is the time of the year you can break sales records. So how are you going to do that? Here’s a couple of ideas. Personalized Email First thing you can do is personalize … Read More

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Top 5 Home Builder Website Design Tips

81% of your future clients will use some form of online research before contacting your business. As a result, your website needs to be client ready and worthy of your brand. You spend all day helping make clients’ visions a reality, now it’s time to do the same for your business. Here are five home builder website design tips to help you create a gorgeous, customer-friendly website that’ll generate leads. … Read More

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Landing Pages vs. Web Pages…What’s the difference?

A common question I field is what is a landing page, and why do I need one? What makes it different from other pages on my website? Let’s talk about landing pages! Typically, a website is structured with a homepage which provides an overview of the organization, and subpages or inner pages are focussed around specific topics such as products, services, information on the company, it’s team, a contact us page, that … Read More

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3 Reasons Why Every Home Builder Needs a Website

If you’re a home builder without a website, then you’re seriously losing out. Read on to learn why every home builder needs a website. A whopping 85% of consumers today find their local businesses through the internet. Are you okay with reaching just 15% of your potential clients? Likely, the answer is no. In 2018, you need an online presence to keep up with the ways consumers search for what they need. … Read More

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Avoid False Alarms When Reviewing Website Metrics

Today, I want to talk to you about a few legacy benchmarks that you may have seen in your monthly reports from Google Analytics and why those metrics may not be that important for your business. Bounce Rates Let’s start with bounce rates.  Now, traditionally, you may have been brought to think that bounce rates should always be below a certain amount or that means your website is not working … Read More

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Protecting Your Website from an Attack or Intrusion

Modern content management systems can be a security risk. Let’s look at factors to mitigate the risk. Today, I want to talk to you about how you can secure your website against an attack from a malicious intruder. When your website is online, this means it’s accessible by anybody with an internet connection.  You’re available to both your customers and potentially people that may want to do you harm, or … Read More

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Convey Leadership and Expertise with your Video Blog

Today, I want to talk to you about a benefit of video blogging that’s not SEO. Typically, most people will mention SEO or search when they’re talking about the benefits of video blogging, without mentioning much else. More than just SEO I want to talk about authority or being a thought leader in your space.  Imagine you’re looking for someone that’s going to provide a service for your company or … Read More

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A Slow Website Will Hurt Your Google Search Position

The amount of time your website takes to load affects user experience. With the abundance of high speed internet connections available to most of your potential customers, you’re competing for their time. Not only does a poor user experience end up driving your users to a competitor website, it also affects where you website rank on Google search results. Google looks at how fast your website loads as part of … Read More

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Google Chrome Now Showing “Website Not Secure” Warnings to Users

This week, Google announced that Chrome, which is their browser, will now start showing a “not secure” warning whenever their users go to a website that isn’t protected by an SSL certificate. What is SSL? SSL stands for Secure Socket Layer and is a process that secures and encrypts the communication between your website and users.  You may have seen the little lock icon or “https://” in the address bar … Read More

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Bye Google AdWords… Hello Google Ads!

Google recently made a big change to their AdWords platform.  You may have heard a buzz this week about Google changing the name of their AdWords tools. They’re now calling it Google Ads. A little bit of history When they started Google AdWords over 15 years ago, it was with 350 advertisers. Since then, the AdWords platform has grown to service over a million customers that are using Google Ads to … Read More

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Google’s New URL Inspector Tool

Last week, we talked a bit about how you can use Google to assess how they are ranking or cataloguing pages on your website, by going to their site.  Check out that video if you didn’t get a chance to see it. New to Google Search Console This week, I want to talk about the new Inspector tool that Google is launching in it’s Search Console application platform.  What it’s … Read More

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Using Live Chat as a Communication Method on Your Website

Today, I want to talk to you about how you can use different communication methods on your website to communicate with people visiting your website. Everyone tends to have a preference on how they want to communicate with you, and it’s generally not all the same.  It could be by picking up the phone and talking to you, by filling out a form on your website, sending an email, or … Read More

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Drive Customers To Your Website Using Vertical Search Engines

Let’s look at opportunities outside of Google and major search engines to see how you can connect with your customers and prospects using specialty search or vertical search engines. Today, I want to talk about Vertical Search Engines, and how you can use these search engines to help increase the visibility of your business or brand online.  Now when you think of traditional search engines, you think of Google or … Read More

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5 Essential Elements for a Successful Landing Page

Today, I want to talk to you about 5 things you can do with your landing pages to make them more successful and convert those visitors into leads or sales for your business. The Heading or Title The first thing you want to look at is your heading.  What is the heading on your page? Is it something that is going to capture the attention of the person that you’re … Read More

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Google My Business Description Field is Back!

Hi, I’m Sandeep with your Digital Marketing Moment. Last week, Google brought back the description field in their Google My Business profile pages. This is the place you go to setup your profile when you want your business to be found on tools like Google Maps.  The description field is where you can tell people in 750 characters or less what your business does and what you’re all about.  It’s … Read More

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Sandbox Media Unveils Brand New Modern Website & HQ Office Relocation

Sandbox Media Corp. is pleased to announce the launch of their brand new trendsetting website, and new office location in Liberty Village in Toronto, Ontario, as it celebrates it’s 10 year anniversary. Having been in the pipeline for the past six months, the arrival of the new Sandbox Media website completely overhauls Sandbox Media’s online image, with a fresh new look coupled with a more intuitive, and smoother user experience. This … Read More

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Benefit From Google’s Mobile Search Index With These Tips!

Last week, I talked about Google’s change to mobile search index, but I want to talk a bit more about what you can do to help your website do well with this new change. One of the myths floating out there we’re hearing is “Hey, my website’s responsive, so that’s all I need to do to take advantage of Google’s change in their index structure.  ” That’s simply not the … Read More

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The Difference Between A Website Designer and A Marketing Professional

An effective website is 90% marketing and 10% website design.  A lot of people come into our office and ask: “Why does a website cost, 5, 10, 15K when they’ve had previous websites that were done for $2,000 or less. The question I always have for them is “How well is that website performing for your business?”  The difference between a marketer and a website designer building your website is … Read More

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What Google and Mobile First Means for your Website

Last Monday, Google rolled out their latest enhancement to their algorithm and it has everything to do with mobile websites. Back in 2015, Google hinted they will be altering their algorithm and indexing structure to take into account mobile websites.  Up until now, desktop websites have been the primary factor when they were indexing websites.  However, as of last week, that has now changed. Google is now indexing websites primarily … Read More

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Customers not buying online? Here’s 3 things you can check right now!

There are many reasons why your online store or website might not be converting visitors.  Here’s 3 easy things you can check right now. Today I want to talk to you about a couple of reasons why people might be coming to your website and leaving without becoming a customer, or engaging with your brand. Product Messaging The first is your products & services.  When you’re promoting your products & … Read More

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