Digital Marketing Blog

Picking the wrong colours for your website can make your visitors click off the page in no time. Learn how to choose the best colour combos for your brand! As your business prepares to develop its website, you’re taking the design process seriously. You recognize that everything from the colour scheme to the logo design will affect your branding strategy in the long run. The good news is that you’ve … Read More

There are over 4 billion websites. You’ve put in so much time, effort, and money in to make yours stand out. But now the question is, how do you make the website work for you? You need a digital media strategy. Keep reading to learn all about digital media strategy and how you can get started with your own today. What Is Digital Media? You interact with digital media every day. A … Read More

If you’re thinking about trying to craft an SEO strategy on your own, you may want to reconsider. Learn why hiring professional SEO services is better. In the U.S., 91% of internet users will at least search for something online. Therefore, the search traffic is where your potential clients are likely to discover you. To harness these new and potential customers, you must optimize your site by all means possible. This is … Read More

One of the best ways to grow your business and grow your online sales is with awesome, positive customer reviews. You know a lot of people, most people out there, before they’re about to make a purchase, they’re going to try to learn a bit about your company. One of the first things that they do is to look for reviews on a third party website like Google or Facebook, … Read More

When you post ads on social media, it’s essential that you target them to the right people. Learn nine Facebook ad targeting tips for higher conversions. Online advertising can be difficult with little return on investment if done incorrectly. There was a time when Google Ads was the lone king of online advertising, but Facebook ads are beginning to take a share of the ad traffic away from Google. What … Read More

When I meet with clients and we start talking about marketing, a reaction I see quite often when they walk into the conversation is an expectation of “Oh crap, this is going to cost a fortune! What are we going to do ? And is it going to be effective?” One of the ways to be effective is to be efficient, right? So when you look at how you’re spending … Read More

All of the different things you’re putting out online to market yourself, whether it’s your website, social media, online ads, whatever… they’re all part of your customer’s journey and perception of your brand. Have you ever thought about all of the different things or events that your customer may go through before they actually end up doing business with you? I want to talk about customer experiences, or customer journeys. … Read More

Text messaging could be a great tool to help you reach your customers and prospects. With the added benefit of integrating with marketing automation platforms, it’s a relatively low-cost high reward option! Text messaging remains one of the most under-utilized methods of communication when we’re talking about marketing to your customers and prospects. I want to talk about some good reasons why you should implement or at least consider text … Read More

Google’s recent update affects 1 in 10 search rankings. Find out how this affects your business and what you need to do to stay ahead on Google Search A couple of weeks ago, Google released their update code-named BERT and had the Internet in a bit of a frenzy. Let’s talk about BERT and how this update could potentially affect where you end up on search results and ultimately, how … Read More

Website load times aren’t always a priority.  They need to be when you consider potential lost sales from a poor user experience and higher advertising costs! Did you know that a slow website can actually cost you money? Whether it’s lost income from ads, or lost potential revenue from the people you were hoping to sell when they get to your website? A lot of misconceptions out there about the … Read More

Avoid these common mistakes when you’re researching which keywords you want to optimize your website and content marketing. If you’re trying to figure out or are planning to figure out what kind of keywords you want to optimize your website for, this post is for you. Quite often, when I sit down with clients or marketers, I find that keywords and keyword research are an area where they’re not always using the … Read More

You’d be surprised how the simplest little things can deter people from completing an online purchase. Watch to see what the most common reasons are and how you can respond. Are you trying to figure out why people aren’t checking out on your online store? Let’s talk about that. f you have an e-commerce store, you may have noticed that there’s a big discrepancy between the number of people that … Read More

Your Google My Business Listing is arguably as important as your website. Why? Most people will search for you on Google before they hit your website, and see a snippet of your profile When’s the last time you logged into Google My Business to check on your profile? Typically, when I encounter clients that have set up their Google Business Profile, if they have, what I’ll find is they don’t … Read More

This November, Google will stop sending you text messages when customers try to message you from Google. Here’s what you need to know so you’re able to keep communicating with your customers and prospects. Google My Business. Are you using it to interact with your customers and prospects? If so, this post is for you! Coming up in November of this year, Google is going to change how it relays … Read More

Online users trust reviews posted on sites like Google and Facebook.  If you’re still posting reviews on your website as “testimonials”, you need to watch this video. Have you ever questioned some of the reviews you might read that are posted on a business’s website? Let’s talk about that! A lot of businesses have websites and they post customer reviews on their websites, usually under a page called testimonials or about … Read More

Regularly testing your online ads can help catch mistakes before they end up wasting your marketing budget and damaging your reputation. When is the last time you clicked on one of your ads on Google? Or one of the ads you’re running on Facebook or Instagram, or anywhere else? One of the things that caught my eye this week was, I was about to meet with a prospect, and while … Read More

New to Marketing Automation?  Here are a few benefits of integrating marketing automation into your business. Marketing Automation – what is it and how can you use it to grow your business? Marketing Automation is one of the newer tools out there in the marketing space. What it really does is it allows you to automate certain tasks that you may be doing manually when it comes to communicating with … Read More

Is advertising using Paid Search, the right decision for your business? Paid Search advertising can help a business build brand awareness, and reach.  Reach a new audience you otherwise haven’t been able to via Search. It can also be costly, so here’s a couple of things to consider before you dive in doing some online advertising like Google Ads. 93% of experiences online begin with a search. 81% of people … Read More

Are you using email marketing to its potential? If not, you’re most likely missing out on some huge opportunities! Let’s talk about why email could still be one of the best ways for you to reach your customers. Email marketing still has the greatest potential reach out there. Depending on the size of your email list, it could be a huge asset that you can leverage to market your business. … Read More