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Digital Marketing Blog

Catch up on the latest Tips, Tricks & News In Online Marketing Follow my blog on Facebook, LinkedIn or check back here regularly to watch or read up on the latest in Digital Marketing.
Serving Online Ads to People Who are In-Market & Interested

Serving Online Ads to People Who are In-Market & Interested, and what that is going to do, potentially lowering your cost per click, and conversion.

Posted by Sandbox Media on Tuesday, March 3, 2020
Serving Online Ads to People Who are In-Market & Interested

What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. And it all has to do with Google and Facebook’s ability to let you target people based on intent and interest. Through their algorithms and, and cookies and … Read More

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5 Digital Marketing Trends You Can’t Ignore in 2020

As of January 2020, 59% of the world’s population is active online. It’s growing harder and harder to ignore that our world practically revolves around technology in one or another. Brands also have to face this fact daily as they develop marketing campaigns. It’s obvious that technology is rapidly evolving, which means that digital marketing is changing just as quickly. How can you stay current and plan the best campaigns possible this … Read More

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Top 5 Things You Can Do To Optimize Your Website Menu

Here are 5 essential items your website menu better be doing in order to get the most out of every visit.

Posted by Sandbox Media on Thursday, February 27, 2020
Top 5 Things You Can Do To Optimize Your Website Menu.

Here are the top five items I think are super crucial to a website menu or navigation that’s going to be effective in getting people to where they want to go. Now, when you’re laying out the menu or navigation structure for your website, you want to make sure you understand and are aware of the goal, right? And it’s to get the people that are coming to your website … Read More

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Top 10 Automated Marketing Solutions for 2020

Are you wondering how digital marketing automation can work for you? Here are the top ten automated marketing solutions for 2020 and beyond! Marketing is a crucial part of your business. Yet as consumer behavior changes, more time may be required to study them to serve the right ads and get the desired results. This may take time when done manually but by deploying automated marketing solutions, it may help … Read More

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Digital Word-of-Mouth: Why Your Business Needs a Strong Social Media Presence

If you’re not taking advantage of the marketing power of social media, you’re missing out. Learn why you need a social media presence for your business. Social media has handed companies a perfect way to connect with their audience on a silver platter. Where once you had to come up with memorable ads with few ways to measure their effectiveness, you can now speak directly to the people who matter. A … Read More

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PEOPLE, ROLES & DEPARTMENTS -SECURING YOUR WEBSITE

User permissions and how you can secure your website to make sure nothing goes wrong, such as anything unexpected from happening. That could be from an employee going in somewhere where they shouldn’t be or a malicious user exploiting a vulnerability to try to wreak havoc on your business. So for the first angle, which is employee permissions, what you need to do is figure out the different types of … Read More

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Unique Value Propositions

Today I want to talk about Unique Value Propositions and share a couple of pointers to help you all formulate that Unique Value Proposition. One of the questions that gets people stumbling most often when we’re having our initial meetings is just that – when I ask them, you know, what’s your unique value proposition? And they’ll usually just chime off a list of their products and services that they … Read More

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Content Marketing Ideas That Are Sure to Lead to Conversions

High-quality content is necessary, but you also must know how to use it. Check out these content marketing ideas that are sure to lead to conversions. Did you know that there are more than 1 million small and medium businesses in Canada? Because of this, you’re up against a lot of competition if you own a company. For this reason, it’s a good idea to do whatever you can to stand out … Read More

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How to Choose the Best Color Combos for Your Website

Picking the wrong colours for your website can make your visitors click off the page in no time. Learn how to choose the best colour combos for your brand! As your business prepares to develop its website, you’re taking the design process seriously. You recognize that everything from the colour scheme to the logo design will affect your branding strategy in the long run. The good news is that you’ve … Read More

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Why Your Business Needs a Digital Media Strategy for Growth in 2020

There are over 4 billion websites. You’ve put in so much time, effort, and money in to make yours stand out. But now the question is, how do you make the website work for you? You need a digital media strategy. Keep reading to learn all about digital media strategy and how you can get started with your own today. What Is Digital Media? You interact with digital media every day. A … Read More

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Get Found: The Business Benefits of Professional SEO Services

If you’re thinking about trying to craft an SEO strategy on your own, you may want to reconsider. Learn why hiring professional SEO services is better. In the U.S., 91% of internet users will at least search for something online. Therefore, the search traffic is where your potential clients are likely to discover you. To harness these new and potential customers, you must optimize your site by all means possible. This is … Read More

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Mastering Online Reviews Using Marketing Automation

One of the best ways to grow your business and grow your online sales is with awesome, positive customer reviews. You know a lot of people, most people out there, before they’re about to make a purchase, they’re going to try to learn a bit about your company. One of the first things that they do is to look for reviews on a third party website like Google or Facebook, … Read More

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9 Facebook Ad Targeting Tips That’ll Increase Your Conversions

When you post ads on social media, it’s essential that you target them to the right people. Learn nine Facebook ad targeting tips for higher conversions. Online advertising can be difficult with little return on investment if done incorrectly. There was a time when Google Ads was the lone king of online advertising, but Facebook ads are beginning to take a share of the ad traffic away from Google. What … Read More

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Stretch Your Marketing Dollar by Re-Purposing Marketing Content

When I meet with clients and we start talking about marketing, a reaction I see quite often when they walk into the conversation is an expectation of “Oh crap, this is going to cost a fortune! What are we going to do ? And is it going to be effective?” One of the ways to be effective is to be efficient, right? So when you look at how you’re spending … Read More

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Google Planning on Showing a Badge Beside Slow Websites

Google is expected to roll out a series of warnings for users when they’re about to load a slow website! Got a slow website? Google is thinking about telling your customers all about it! Sometime last week, Google put some news out saying they’re considering displaying a badge next to websites that load slowly when they’re displaying listings on search results to continue giving their customers which are people using the search … Read More

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How Your Customer Experiences Your Online Brand Journey

All of the different things you’re putting out online to market yourself, whether it’s your website, social media, online ads, whatever… they’re all part of your customer’s journey and perception of your brand. Have you ever thought about all of the different things or events that your customer may go through before they actually end up doing business with you? I want to talk about customer experiences, or customer journeys. … Read More

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Using Text Messaging in Your Marketing Strategy

Text messaging could be a great tool to help you reach your customers and prospects. With the added benefit of integrating with marketing automation platforms, it’s a relatively low-cost high reward option! Text messaging remains one of the most under-utilized methods of communication when we’re talking about marketing to your customers and prospects. I want to talk about some good reasons why you should implement or at least consider text … Read More

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Google Search BERT Update

Google’s recent update affects 1 in 10 search rankings. Find out how this affects your business and what you need to do to stay ahead on Google Search A couple of weeks ago, Google released their update code-named BERT and had the Internet in a bit of a frenzy. Let’s talk about BERT and how this update could potentially affect where you end up on search results and ultimately, how … Read More

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A Slow Website Can Lead to higher Ad Costs + Frustrated Users

Website load times aren’t always a priority.  They need to be when you consider potential lost sales from a poor user experience and higher advertising costs! Did you know that a slow website can actually cost you money? Whether it’s lost income from ads, or lost potential revenue from the people you were hoping to sell when they get to your website? A lot of misconceptions out there about the … Read More

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Choosing the Right Keywords to Optimize Web Content Marketing

Avoid these common mistakes when you’re researching which keywords you want to optimize your website and content marketing. If you’re trying to figure out or are planning to figure out what kind of keywords you want to optimize your website for, this post is for you. Quite often, when I sit down with clients or marketers, I find that keywords and keyword research are an area where they’re not always using the … Read More

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