Digital Marketing Moment

This week, Google announced that Chrome, which is their browser, will now start showing a “not secure” warning whenever their users go to a website that isn’t protected by an SSL certificate. What is SSL? SSL stands for Secure Socket Layer and is a…

Last week, we talked a bit about how you can use Google to assess how they are ranking or cataloguing pages on your website, by going to their site.  Check out that video if you didn’t get a chance to see it. New to…

Today, I want to talk to you about how you can use different communication methods on your website to communicate with people visiting your website. Everyone tends to have a preference on how they want to communicate with you, and it’s generally not all…

Let’s look at opportunities outside of Google and major search engines to see how you can connect with your customers and prospects using specialty search or vertical search engines. Today, I want to talk about Vertical Search Engines, and how you can use these…

Today, I want to talk to you about 5 things you can do with your landing pages to make them more successful and convert those visitors into leads or sales for your business. The Heading or Title The first thing you want to look…

Hi, I’m Sandeep with your Digital Marketing Moment. Last week, Google brought back the description field in their Google My Business profile pages. This is the place you go to setup your profile when you want your business to be found on tools like…

Sandbox Media Corp. is pleased to announce the launch of their brand new trendsetting website, and new office location in Liberty Village in Toronto, Ontario, as it celebrates it’s 10 year anniversary. Having been in the pipeline for the past six months, the arrival…

Last week, I talked about Google’s change to mobile search index, but I want to talk a bit more about what you can do to help your website do well with this new change. One of the myths floating out there we’re hearing is…

An effective website is 90% marketing and 10% website design.  A lot of people come into our office and ask: “Why does a website cost, 5, 10, 15K when they’ve had previous websites that were done for $2,000 or less. The question I always…

Last Monday, Google rolled out their latest enhancement to their algorithm and it has everything to do with mobile websites. Back in 2015, Google hinted they will be altering their algorithm and indexing structure to take into account mobile websites.  Up until now, desktop…

There are many reasons why your online store or website might not be converting visitors.  Here’s 3 easy things you can check right now. Today I want to talk to you about a couple of reasons why people might be coming to your website…

Find out if your website has the one critical ingredient necessary for success! Today, I want to talk to you about 1 crucial element that every website needs to have if it wants to be productive.  By productive, I mean, getting leads for your…

If your targeting and technology platforms are working, it’s time to evaluate your marketing strategy in the event of a marketing fail. In part 3 of Recovering from a Marketing Failure, we’re going to look at your marketing strategy. One common reason your marketing campaigns could…

Technical problems with your website could be contributing to a marketing campaign failure. Find out why and how to fix common technical website issues. Hi, welcome to Part 2 of Recovering from a Marketing Failure.  In this part, we’re going to look at your…

In part 1/4, I’ll discuss how making a mistake in choosing your target audience, or not addressing your target audience’s needs and wants can result in a marketing fail, and what to do about it to recover from a Marketing Fail. Even the most…