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Digital Marketing Moment

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Google recently made a big change to their AdWords platform.  You may have heard a buzz this week about Google changing the name of their AdWords tools. They’re now calling it Google Ads. A little bit of history When they started Google AdWords over…
Google's New URL Inspector Tool
Last week, we talked a bit about how you can use Google to assess how they are ranking or cataloguing pages on your website, by going to their site.  Check out that video if you didn’t get a chance to see it. New to…
Google My Business Description Field is Back!
Hi, I’m Sandeep with your Digital Marketing Moment. Last week, Google brought back the description field in their Google My Business profile pages. This is the place you go to setup your profile when you want your business to be found on tools like…
What Google and Mobile First Means for your Website
Last Monday, Google rolled out their latest enhancement to their algorithm and it has everything to do with mobile websites. Back in 2015, Google hinted they will be altering their algorithm and indexing structure to take into account mobile websites.  Up until now, desktop…