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Reassure Your Clients with a Good Communication Strategy

Communication is Crucial During this COVID-19 Crisis to Instill Confidence and Reassure Your Clients As They Face Information Overload, Flow of Misinformation & Fear. Here’s an example of what a B2B and B2C Business can do.People are ConfusedI'm speaking to some of my clients, a lot of the challenges that they're facing right now when with their customers and other stakeholders stems around confusion and lack of information. They're getting mixed messages from different news sources, from social media, from memes that are circulating, etc...All of these mixed messages and confusion are leaving people very concerned, worried and uncertain about the future. It's not hard for us to understand that when someone's in a panic situation, they're getting confusing and misleading information.It's Human NatureThey really just don't know what to do and they're freaking out. The natural response is to freeze and wait in place until you have a reassured understanding of where to go. As businesses, when we're working with our clients and customers, it's our job to help them feel safe and help them feel reassured and help them really have a clear understanding of what they can do. Communication From a Trusted SourceOne of the things you can do to help kind of keep things moving is set up some form of communication with your customers and clients and share updates on where your business is and where their projects are what/how COVID-19 may impact their projects. You know what their fears or worries are and you should be in a position to offer them some solutions or some work-arounds to alleviate their fears and keep things kind of moving.I'm going to give you two examples. I'm going to talk about what a B to C a business to consumer business can do and what a Business 2 Business organization can do. An Example of how to use Communication for a B2C BusinessFor a B to C business, I'm going to choose one of my clients who is a mortgage broker. I was speaking with him yesterday and one of the challenges he's having with client mortgages closing: his clients are worried (some downright refuse) about going into a bank brand to actually sign on the dotted line and complete the deal. In speaking with him, the solution is clear... communication would alleviate this worry and reduce the time he's spending on the phone answering the same questions repeatedly. One solution is to set up a page on your website that's got some COVID-19 FAQs and updates, talk about what kind of safety precautions somebody can take when they're going to a bank, when they're about to sign the dotted line, whether it's wearing a mask, wearing some gloves, bringing your own pen, bring some hand sanitizer so that you're able to sanitize before and after or during the meeting.There's various different steps he can take to inform and reassure clients on what to do when they're in that situation so they don't feel lost, confused and worried. An Example of how to use Communication for a B2B BusinessNow when we're talking to B2B businesses, the approach can be a little different. Usually businesses contacts are better informed, and not as fearful of the unknown. We've got a client that sells industrial lift tables. These lift tables that factories use them so their workers can lift heavy stuff and move things ergonomically, safely and effectively.Being Proactive is ImportantHe is reaching out to his clients and his clients actually are reaching out to him as well to ask about what kind of solutions his company can provide their businesses really quickly to help them meet their material handling needs. Whether they've got employees that are moving heavy things, they're used to doing things in groups of two or three and now they want to separate and help people distance themselves. These are some of the opportunities that he was able to see. His products and services can actually help businesses get past this crisis because he's got the tools to help them with certain areas of their business.Summing UpIn a nutshell, what I want you to remember that is communication is crucial at this time right now for your businesses and your customers. Show your customers you're on top of things. Show your customers that you care and that you're taking care of all of the factors that they may be worrying them and give them that reassurance through either your website, through your email newsletter, or whatever other communication mechanisms you have at your disposal. Communication is very important right now. If you need any help thinking about how to communicate with your clients, feel free to reply to this message, or give me a call at 416-613-1638 ext. 101. I'd love to chat about it. Take care. Be safe, everybody.

Posted by Sandbox Media on Friday, March 20, 2020

Reassure Your Clients with a Good Communication Strategy

Communication is Crucial During this COVID-19 Crisis to Instill Confidence and Reassure Your Clients As They Face Information Overload, Flow of Misinformation & Fear.  Here’s an example of what a B2C and B2C Business can do. People are ConfusedI’m speaking to some of my clients, a lot of the challenges that they’re facing right now when with their customers and other stakeholders stems around confusion and lack of information. They’re getting mixed messages from … Read More

Collaboration and Communication Tools During The COVID-19 Situation

Let's take a minute to talk about some of the ways you can deal with the challenges that COVID-19 is presenting to your business.Let's focus on how to stay ahead and how to keep your business running, in terms of your clients and your team members.Tools mentioned in video listed below.Video conferencing tools: https://zoom.us/https://www.gotomeeting.com/Video recording tools:https://www.gotomeeting.com/Shared document tools: https://gsuite.google.ca/https://products.office.com/

Posted by Sandbox Media on Thursday, March 19, 2020

Collaboration and Communication Tools During The COVID-19 Situation

Today I want to take a quick minute to talk about some of the ways you can deal with the challenges that COVID-19 and this outbreak, and what it is presenting to your business and how you’re doing your day to day activities. In this video I’m going to focus more about how to stay ahead and how to keep your business running in terms of your clients and your … Read More

3 Items to Consider Before Starting With Facebook Ads

If you're considering running a Facebook Ad campaign for your business, I want to share 3 key items you need to consider before you start any Facebook Ads campaign.

Posted by Sandbox Media on Sunday, March 8, 2020

3 Items to Consider Before Starting With Facebook Ads

If you’re considering running a Facebook ad campaign for your business, I want to share three key items you need to consider before you start doing that. The first thing is establishing some measurable goals. What I mean measurable is rather than saying, okay, I want to get more people to come to my website or wanting to get more people to buy my product, think about how you can … Read More

Avoid This Mistake When Adjusting Marketing Budgets During COVID-19Make smart, calculated decisions when you’re assessing your marketing budget during the COVID-19 crisis.I want to talk about one of the more common questions or topics I'm discussing with my clients this week. Most of them are thinking about making some decisions around their marketing budget, in the midst of the COVID-19 crisis. Avoid Rash DecisionsThey're seeing changes in store traffic, declines in various areas and they're trying to figure out how they can cut costs and where it makes sense to cut costs, which makes total sense. The one piece of advice I'm giving them all, and I want to give you all is to resist the urge to make rash decisions. It's very easy to just start cutting based on the most expensive or highest cost items that you're spending money on when you're marketing your business. Social media, for example. I think it's important to always remember to make these types of decisions based on some forms of metrics and KPIs.Watch the Trend LineYou want to really pay close attention to that trend line. When you're looking at your search traffic, you want to look and see how people are behaving on your website. Is traffic going up, going down? How are your goals and conversions performing? Same thing with social media. Look at that trend line in terms of the impressions your posts are getting, what type of type of clicks and engagement that they're generating.If you're doing some online advertising, take a look at your CPM and CPC; is it going up? Is it going down? Are more people coming to your website or more people converting or less people converting? Depending on what your goals are, you could see an increase in impressions page views etc, but see a tapering off or a decrease in the number of conversions.We have People’s AttentionWe have to remember that people right now are at home and they have nothing to do. We have their attention. They may not be buying right now because of the uncertainty, but they're definitely looking and researching what they're going to be buying or paying attention to in the coming months when normal life resumes. Not the Time to Disappear OnlineChances are they're looking and doing their research. The last thing you want to do is to totally disappear during this time where people are actually doing some more research and spending some more time online.Look at your customer, look at the people that you're trying to do business with and depending on how these different social media channels or marketing channels rather, are performing in comparison with your budget. Review Your Metrics & KPI’sDecide based on some metrics and make the cuts where they actually make sense. That's my message for you all today. Just you don't want to disappear right now because that will be the worst thing you could possibly do. Feel free to drop a comment below if you've got any questions.

Posted by Sandbox Media on Friday, March 27, 2020

Avoid This Mistake When Adjusting Marketing Budgets During COVID-19

Make smart, calculated decisions when you’re assessing your marketing budget during the COVID-19 crisis. I want to talk about one of the more common questions or topics I’m discussing with my clients this week. Most of them are thinking about making some decisions around their marketing budget, in the midst of the COVID-19 crisis. Avoid Rash Decisions They’re seeing changes in store traffic, declines in various areas and they’re trying … Read More

Getting Started With Writing Your About Us Page

The About Us page gives our clients the most difficulty when they're trying to figure out how to go about putting together some content about their business. So I want to share a couple of pointers that are going to hopefully help you out.

Posted by Sandbox Media on Thursday, March 5, 2020

Getting Started With Writing Your About Us Page

What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. It all has to do with Google and Facebook’s ability to let you target people based on intent and interest. Your About page. This is the page that … Read More

Serving Online Ads to People Who are In-Market & Interested

Serving Online Ads to People Who are In-Market & Interested, and what that is going to do, potentially lowering your cost per click, and conversion.

Posted by Sandbox Media on Tuesday, March 3, 2020

Serving Online Ads to People Who are In-Market & Interested

What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. And it all has to do with Google and Facebook’s ability to let you target people based on intent and interest. Through their algorithms and, and cookies and … Read More

5 Digital Marketing Trends You Can’t Ignore in 2020

As of January 2020, 59% of the world’s population is active online. It’s growing harder and harder to ignore that our world practically revolves around technology in one or another. Brands also have to face this fact daily as they develop marketing campaigns. It’s obvious that technology is rapidly evolving, which means that digital marketing is changing just as quickly. How can you stay current and plan the best campaigns possible this … Read More

Top 5 Things You Can Do To Optimize Your Website Menu

Here are 5 essential items your website menu better be doing in order to get the most out of every visit.

Posted by Sandbox Media on Thursday, February 27, 2020

Top 5 Things You Can Do To Optimize Your Website Menu.

Here are the top five items I think are super crucial to a website menu or navigation that’s going to be effective in getting people to where they want to go. Now, when you’re laying out the menu or navigation structure for your website, you want to make sure you understand and are aware of the goal, right? And it’s to get the people that are coming to your website … Read More

Top 10 Automated Marketing Solutions for 2020

Are you wondering how digital marketing automation can work for you? Here are the top ten automated marketing solutions for 2020 and beyond! Marketing is a crucial part of your business. Yet as consumer behavior changes, more time may be required to study them to serve the right ads and get the desired results. This may take time when done manually but by deploying automated marketing solutions, it may help … Read More

Digital Word-of-Mouth: Why Your Business Needs a Strong Social Media Presence

If you’re not taking advantage of the marketing power of social media, you’re missing out. Learn why you need a social media presence for your business. Social media has handed companies a perfect way to connect with their audience on a silver platter. Where once you had to come up with memorable ads with few ways to measure their effectiveness, you can now speak directly to the people who matter. A … Read More

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