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Digital Marketing Moment

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Often overlooked, Google Search Console provides valuable insights on factors that affect your position on Google Search. Watch and see how it can help you get the most out of your website. Google Search Console. One of the most overlooked items when people launch…
Stay ahead of issues hurting your search engine position with Google Search Console. Mobile usability and your position on Google Search. Google regularly checks website usability on mobile devices as part of it’s algorithm when it’s trying to figure out where websites are going…
If you’re not running a remarketing campaign for your business, you could be missing out. Remarketing (or retargeting) digital advertising campaigns allow you to engage with people who visited your website, after the fact. You can target people based on any number of criteria,…
Is your business taking advantage of Google’s use of AI with their Responsive Ads? Here’s what Responsive Ads are all about and how they can help your business. Responsive search ads on the Google Ads platform. Let’s see what they are and how they…
Learning how different types of website visitors interact with your website using Google Analytics Audiences provides great insights on behaviour and opportunities to improve your conversion rates. Audiences and Google Analytics. Are you using this powerful feature in Google Analytics? This feature allows you to…
Are you struggling trying to figure out why people aren’t opening your email marketing newsletters or campaigns you’re sending out? Have you thought about how many different reasons there could be for that? Here is the first reason I want you to look at…
Google is rolling out Shoppable Ads on the Google Ads platform.  In a recent study, it was found that the majority of customers begin their online shopping journey on Google with a simple Google Search for a product. This makes Google Ads one of…
Today I want to talk to you about what metrics you need to pay attention to when you’re trying to figure out how well your social media campaign is doing.  Depending on your business objectives, the justification will vary, and so will the numbers…
We’ve got Black Friday coming up, we’ve got the holiday season coming up and if you’ve got an e-commerce store, you’ve got to figure out a way to get your brand in front of your customers. This is the time of the year you…
Top 5 Home Builder Website Design Tips
81% of your future clients will use some form of online research before contacting your business. As a result, your website needs to be client ready and worthy of your brand. You spend all day helping make clients’ visions a reality, now it’s time…
A common question I field is what is a landing page, and why do I need one? What makes it different from other pages on my website? Let’s talk about landing pages! Typically, a website is structured with a homepage which provides an overview of…
toronto website
If you’re a home builder without a website, then you’re seriously losing out. Read on to learn why every home builder needs a website. A whopping 85% of consumers today find their local businesses through the internet. Are you okay with reaching just 15% of your…
Today, I want to talk to you about a few legacy benchmarks that you may have seen in your monthly reports from Google Analytics and why those metrics may not be that important for your business. Bounce Rates Let’s start with bounce rates.  Now,…