How Your Customer Experiences Your Online Brand Journey

All of the different things you’re putting out online to market yourself, whether it’s your website, social media, online ads, whatever… they’re all part of your customer’s journey and perception of your brand. Have you ever thought about all of the different things or events that your customer may go through before they actually end up doing business with you? I want to talk about customer experiences, or customer journeys. … Read More

Google Search BERT Update

Google’s recent update affects 1 in 10 search rankings. Find out how this affects your business and what you need to do to stay ahead on Google Search A couple of weeks ago, Google released their update code-named BERT and had the Internet in a bit of a frenzy. Let’s talk about BERT and how this update could potentially affect where you end up on search results and ultimately, how … Read More

A Slow Website Can Lead to higher Ad Costs + Frustrated Users

Website load times aren’t always a priority.  They need to be when you consider potential lost sales from a poor user experience and higher advertising costs! Did you know that a slow website can actually cost you money? Whether it’s lost income from ads, or lost potential revenue from the people you were hoping to sell when they get to your website? A lot of misconceptions out there about the … Read More

Choosing the Right Keywords to Optimize Web Content Marketing

Avoid these common mistakes when you’re researching which keywords you want to optimize your website and content marketing. If you’re trying to figure out or are planning to figure out what kind of keywords you want to optimize your website for, this post is for you. Quite often, when I sit down with clients or marketers, I find that keywords and keyword research are an area where they’re not always using the … Read More

Common Reasons Why People Don’t Check Out When They Shop Online

You’d be surprised how the simplest little things can deter people from completing an online purchase. Watch to see what the most common reasons are and how you can respond. Are you trying to figure out why people aren’t checking out on your online store? Let’s talk about that. f you have an e-commerce store, you may have noticed that there’s a big discrepancy between the number of people that … Read More

Are You Managing Your Google My Business Profile

Your Google My Business Listing is arguably as important as your website. Why? Most people will search for you on Google before they hit your website, and see a snippet of your profile When’s the last time you logged into Google My Business to check on your profile? Typically, when I encounter clients that have set up their Google Business Profile, if they have, what I’ll find is they don’t … Read More

Big Changes Coming to Google My Business

This November, Google will stop sending you text messages when customers try to message you from Google. Here’s what you need to know so you’re able to keep communicating with your customers and prospects. Google My Business. Are you using it to interact with your customers and prospects? If so, this post is for you! Coming up in November of this year, Google is going to change how it relays … Read More

How to use Reviews Effectively On Your Website

Online users trust reviews posted on sites like Google and Facebook.  If you’re still posting reviews on your website as “testimonials”, you need to watch this video. Have you ever questioned some of the reviews you might read that are posted on a business’s website? Let’s talk about that! A lot of businesses have websites and they post customer reviews on their websites, usually under a page called testimonials or about … Read More

Avoid Costly Mistakes – Test Your Online Ads Often

Regularly testing your online ads can help catch mistakes before they end up wasting your marketing budget and damaging your reputation. When is the last time you clicked on one of your ads on Google? Or one of the ads you’re running on Facebook or Instagram, or anywhere else? One of the things that caught my eye this week was, I was about to meet with a prospect, and while … Read More

Marketing Automation and Your Business

New to Marketing Automation?  Here are a few benefits of integrating marketing automation into your business. Marketing Automation – what is it and how can you use it to grow your business? Marketing Automation is one of the newer tools out there in the marketing space. What it really does is it allows you to automate certain tasks that you may be doing manually when it comes to communicating with … Read More

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