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Communication is Crucial During this COVID-19 Crisis to Instill Confidence and Reassure Your Clients As They Face Information Overload, Flow of Misinformation & Fear.  Here’s an example of what a B2C and B2C Business can do. People are ConfusedI’m speaking to some of my clients, a lot of the challenges that they’re facing right now when with their customers and other stakeholders stems around confusion and lack of information. They’re getting mixed messages from … Read More

Today I want to take a quick minute to talk about some of the ways you can deal with the challenges that COVID-19 and this outbreak, and what it is presenting to your business and how you’re doing your day to day activities. In this video I’m going to focus more about how to stay ahead and how to keep your business running in terms of your clients and your … Read More

If you’re considering running a Facebook ad campaign for your business, I want to share three key items you need to consider before you start doing that. The first thing is establishing some measurable goals. What I mean measurable is rather than saying, okay, I want to get more people to come to my website or wanting to get more people to buy my product, think about how you can … Read More

Make smart, calculated decisions when you’re assessing your marketing budget during the COVID-19 crisis. I want to talk about one of the more common questions or topics I’m discussing with my clients this week. Most of them are thinking about making some decisions around their marketing budget, in the midst of the COVID-19 crisis. Avoid Rash Decisions They’re seeing changes in store traffic, declines in various areas and they’re trying … Read More

What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. It all has to do with Google and Facebook’s ability to let you target people based on intent and interest. Your About page. This is the page that … Read More

What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. And it all has to do with Google and Facebook’s ability to let you target people based on intent and interest. Through their algorithms and, and cookies and … Read More