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As of January 2020, 59% of the world’s population is active online. It’s growing harder and harder to ignore that our world practically revolves around technology in one or another. Brands also have to face this fact daily as they develop marketing campaigns. It’s obvious that technology is rapidly evolving, which means that digital marketing is changing just as quickly. How can you stay current and plan the best campaigns possible this … Read More

Here are the top five items I think are super crucial to a website menu or navigation that’s going to be effective in getting people to where they want to go. Now, when you’re laying out the menu or navigation structure for your website, you want to make sure you understand and are aware of the goal, right? And it’s to get the people that are coming to your website … Read More

Are you wondering how digital marketing automation can work for you? Here are the top ten automated marketing solutions for 2020 and beyond! Marketing is a crucial part of your business. Yet as consumer behavior changes, more time may be required to study them to serve the right ads and get the desired results. This may take time when done manually but by deploying automated marketing solutions, it may help … Read More

If you’re not taking advantage of the marketing power of social media, you’re missing out. Learn why you need a social media presence for your business. Social media has handed companies a perfect way to connect with their audience on a silver platter. Where once you had to come up with memorable ads with few ways to measure their effectiveness, you can now speak directly to the people who matter. A … Read More

User permissions and how you can secure your website to make sure nothing goes wrong, such as anything unexpected from happening. That could be from an employee going in somewhere where they shouldn’t be or a malicious user exploiting a vulnerability to try to wreak havoc on your business. So for the first angle, which is employee permissions, what you need to do is figure out the different types of … Read More

Today I want to talk about Unique Value Propositions and share a couple of pointers to help you all formulate that Unique Value Proposition. One of the questions that gets people stumbling most often when we’re having our initial meetings is just that – when I ask them, you know, what’s your unique value proposition? And they’ll usually just chime off a list of their products and services that they … Read More

High-quality content is necessary, but you also must know how to use it. Check out these content marketing ideas that are sure to lead to conversions. Did you know that there are more than 1 million small and medium businesses in Canada? Because of this, you’re up against a lot of competition if you own a company. For this reason, it’s a good idea to do whatever you can to stand out … Read More

Picking the wrong colours for your website can make your visitors click off the page in no time. Learn how to choose the best colour combos for your brand! As your business prepares to develop its website, you’re taking the design process seriously. You recognize that everything from the colour scheme to the logo design will affect your branding strategy in the long run. The good news is that you’ve … Read More