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A Poor Subject Line Will Ruin The Best Email Campaign

October 15, 2020

- Customer Experience

I want to share one tip that’s going to help get more people to open your marketing and sales emails that you’re sending out. When I talk to teams that are writing emails, one common thread I notice is they spend so much time…

Website Design

October 14, 2020

Website Design You gotta get it right Get your ideal client to buy from you. Learn how we can help you convert visitors into paying customers and loyal followers. Schedule a meeting Your website design can’t be left to chance. Our design process is…

Avoid This Mistake Positioning Your Business Online

September 30, 2020

- Customer Experience

Today, I want to talk about one mistake that I see happening far too often with websites, specifically, the text that people choose to put on the homepage of their website. We all know we only have a couple of seconds to get someone’s…

Communicating Well In Times of Crisis

September 1, 2020

- Customer Experience

Appearing authentic when you communicate with your clients can be a challenge, especially when communicating during times of crisis where you’re trying to show people where you stand. I want to spend some time going over some things you can do with your teams…

How to Try Different Marketing Strategies Quickly

August 19, 2020

- Customer Experience, Digital Marketing Strategy, Marketing Automation

10, 20 years ago, when a company wanted to launch a new marketing campaign, they would build a campaign and launch it and then let it go for a several months to a year. Then they would wait for the results and would see…

Has your Marketing Adjusted to the 3 Major Changes in Expectations?

August 4, 2020

- COVID-19 Resources, Customer Experience, Digital Marketing Strategy, Marketing Automation

Hi, today I’m going to talk a little bit about some of the expectations of your customers that have probably changed in 2020 now, before we jump into what those expectations are, I want to talk about why it’s important as a marketer, as…

Google Guaranteed Badge For Your Google My Business Listing

July 28, 2020

- SEO

Let’s talk about Google’s new Guaranteed badge, what it means and how you can use it to help build and reinforce the credibility of your business. Google just launched what they’re calling the Google Guaranteed badge. When your Google My Business listing is viewed,…

Why Security in Online Forms is Key to Delivering Great Customer Experiences

July 21, 2020

- Customer Experience

Hey, everyone. For those of you that watch my videos and read my blogs on a regular basis, you’ll remember that customer journeys and delivering an awesome customer experience online are things I love to talk about. I think they’re super important in the…

You Need To Elevate Your Content Game

July 7, 2020

- Content Marketing

The web is getting more and more competitive when it comes to the amount of content and the amount of publishers that are out there creating content, and they’re all competing or fighting for the attention span of the market of users online. That…

Avoiding Losing Retail Customers To Competitors As Economies Re-Open

May 28, 2020

- COVID-19 Resources, Customer Experience, Digital Marketing Strategy, E-Commerce

Hey everyone, as things open up and more retail businesses are allowed to open and operate, it’s important for you to properly educate and inform your customers on what’s going on at your retail location. If you don’t do this, you’re risking losing that…

Are you a Service Provider – Essential Tips As the Economy Reopens

May 13, 2020

- COVID-19 Resources, Customer Experience, Digital Marketing Strategy, E-Commerce

With all of this information being released from various sources, there’s definitely some people out there that are unclear whether a business is open or not, or whether it’s choosing to open or not. If you’re a service-based business that’s going to a customer…

Retargeting vs. Remarketing: How to Use Both for Business Growth

May 4, 2020

- Search Engine Optimization

Ad spending in Canada is expected to reach $13.11 billion dollars. But marketing isn’t just about putting out new ads. Sometimes, retargeting and remarketing is a smarter use of your marketing dollars. But what is retargeting vs remarketing? And how can you use both of…

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