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Google Guaranteed Badge For Your Google My Business Listing

Elevate your credibility and trust on Google My Business with Google’s “Guaranteed” badgeLet's talk about Google's new Guaranteed badge, what it means and how you can use it to help build and reinforce the credibility of your business. Google just launched what they're calling the Google Guaranteed badge. When your Google My Business listing is viewed, if you qualify for Google Guaranteed badge, they'll put a little badge beside search results that are linking to your website. The goal of this is to reassure users that are using Google Search, that you are a legitimate viable, proper business. Build that Credibility and TrustNot just anyone can get that badge. There are a certain set of eligibility rules that you need to qualify and meet. You may need to go through a background check and also go through a licensing check as part of the application process before Google displays the Google Guaranteed Badge in search results. Stand Apart from CompetitorsThis is an excellent way for your business to stand apart from competitors or other companies that are doing similar things to you that are simply not at the quality level that you operate at, and build trust and credibility when people are comparing your business to a few other businesses that they're seeing on Google, they're looking for a company like yours. There is a Cost for this BadgeOne thing you want to note is that there is a cost for this badge. Google is reportedly going to be charging $50 per month for you to be able to use that badge in search results. If you need some more information or need some help getting your Google badge application going and getting your badge displayed on search results, feel free to drop a comment below. I'd love to chat and help you out. Stay safe and have a great day.

Posted by Sandbox Media on Tuesday, July 28, 2020

Google Guaranteed Badge For Your Google My Business Listing

Elevate your credibility and trust on Google My Business with Google’s “Guaranteed” badge. Let’s talk about Google’s new Guaranteed badge, what it means and how you can use it to help build and reinforce the credibility of your business. Google just launched what they’re calling the Google Guaranteed badge. When your Google My Business listing is viewed, if you qualify for Google Guaranteed badge, they’ll put a little badge beside … Read More

Why Security in Online Forms is Key to Delivering Great Customer Experiences

Reassure your website visitors that their information is safe, to build on that awesome customer experienceHey, everyone. For those of you that watch my videos and read my blogs on a regular basis, you'll remember that customer journeys and delivering an awesome customer experience online are things I love to talk about. I think they're super important in the success of any business' online strategy. Today I want to talk about how using and securing your online forms on your website are going to continue to deliver that positive customer experience. Customers are, and always will be concerned and aware about the risks of interacting with a form on your website. People have different ways of ensuring wherever they're online. they're going to do their best to be as cautious as possible before they actually provide any of their personal information on a form. So this is something that is really easy to do, but it's very often overlooked by people, businesses, organizations and marketers, when they're putting forms on their websites. It's always just an afterthought, right? The Expection of Privacy and SafetyRemember that there is an expectation from the customer that the information that they're submitting on an online form is going to be submitted safely and their information will be kept secure, away from people that they don't want seeing that information. They're hearing about data breaches in the news, and other horror stories with passwords being leaked. You have to pay attention to this. Here's a couple of things you can do. Use Encryption and SSL Certificates CorrectlyMake sure your website is using some form of encryption. That's making sure you have an SSL certificate that's up to date and installed correctly. People are going to look in that top left corner of their browser for that lock symbol to get that comfort, knowing data is securely being transmitted between them and your website. Secure Your FormsMake sure the forms that you're using are secure. Use plugins or software, whatever it may be that's powering your forms to make sure it's protected against hackers or malware intercepting the data being transmitted between the user and your website. Manage Who Has Access to Data and use Multifactor AuthenticationMake sure that the people that have access to the form information that's being submitted are the right people and make sure you're using some form of multifactor authentication to make sure no one can steal someone else's password, which could result in somebody outside of your organization or somebody within your organization that shouldn't be seeing that form data or that personal data, having access to that information. That also includes making sure you silo off access to different people on your website, on the administration side to make sure the right people have access to the right sections on the website.Use Permissions and Roles EffectivelyFor example, if you've got HR team members looking at your job postings on your website, there's no reason they need to be seeing or having access to other sensitive areas on your website because it's just not their responsibility or part of the job description. Use rules and assign roles to the right people so they're having access to the right areas of your website. Protect Against Data LossYou want to pay attention to having a backup strategy. It's not only about securing your data. It's also about protecting your data. Mistakes happen. Accidents happen. Servers do go down. Make sure you've got an adequate backup and disaster recovery strategy in place so that if something inevitable or avoidable does happen, you have the tools in place to get up on your feet very quickly. If you'd like to chat more about how you can secure the forms on your website and continue delivering an awesome online experience, please feel free to drop a comment below or get in touch with me. Stay safe and have an awesome day.

Posted by Sandbox Media on Tuesday, July 21, 2020

Why Security in Online Forms is Key to Delivering Great Customer Experiences

Reassure your website visitors that their information is safe, to build on that awesome customer experience Hey, everyone. For those of you that watch my videos and read my blogs on a regular basis, you’ll remember that customer journeys and delivering an awesome customer experience online are things I love to talk about. I think they’re super important in the success of any business’ online strategy. Today I want to … Read More

5 Things to Have in Place Before You Start Your Facebook Ad Campaign

Avoid wasting money (and potentially pissing off your customers) on a Facebook Ad campaign until you have these 5 items in place. Hey, how's it going? I wanna chat a little bit about five important things you need to get in place if you're trying to get a Facebook Ad campaign and want to actually make some money or do some good with that ad campaign. Before I get into that, I just want to share a bit of a conversation I have with a prospect a couple of days ago. I meet with this prospect and you're telling me about how they're running a Facebook ads campaign. They just can't figure out why it's not working. I ask them, what did you do? Well, you know, we set up this Facebook ad campaign. We've made this beautiful banner, got some text on there and, we ask people to click on it and then they ended up on our website. What happened next? Well, nothing. So I asked, well, what's the customer going to do? Well, you know, they can go there a website, they can fill out a form on the contact us page. They can learn about our products and hopefully they'll look at our number in the top right corner and give us a call. That right there is how you don't want to run a Facebook ad campaign or any kind of advertising campaign for that matter. Here's five things I want you to make sure you have in place before you set up and launch that Facebook ad campaign. Number one, engaging and interesting copy. That's the text, the wording that people are going to see on your ad and anywhere also going to go through on their online journey, whether it's your website and landing pages, whatever it may be, hire a professional writer to write your content for you because let's face it.We're not all great writers out there. Get someone that's talented at that craft. Take that part of the challenge because it's one of the most important things people are going to see they're going to read, right? Qualify Your LeadsNumber two, qualify the people before you actually ask them to do something. By qualify, I mean to weed out the tire kickers, right? For the most part, even though you're able to target based on demos or interest or many other characteristics on Facebook, you're not able to figure out how much somebody is willing to spend for your product, how much they think is a good value for that product. Right? So maybe ask a question about what their budget's like, and if you want to go a step further, give them a couple of choices so that they know well, if they don't see something in their budget, you're not a good fit for them and they'll just move on. That'll give you a smaller set of leads, but hopefully a higher quality set, because the people that are coming through can afford what you're selling. Get a Funnel (Customer Journey) BuiltNumber three, get that funnel into place. By funnel, what is the process? What is the flow? What is the journey that you want people to take? They're going to click on that ad. They're going to hit a landing page on your website possibly. Maybe there's a form for them to fill out, to download some awesome piece of content or sign up for a webinar. Maybe there's a promo that they can use a buyer product on your eCommerce website. Maybe there's an email marketing chain or drip campaign that you want them to go through, whatever it is, make sure that that campaign and a funnel is fully built out and you've got your reporting integrated in it so that you are not sending somebody into some black hole, hoping for the best. Research your Audience – Market ResearchNumber four: research your audience. Do some market research and figure out what makes your audience or your customer base tick. What are they looking for? What are they going to respond to? What kind of challenges are they having that are going to make them want to buy your products or services from them? The more you know about your customer, the better your copy is going to be and the better of your funnel is going to be, and the more leads you're going to be able to generate from your ad campaign. Get a Sales Team in PlaceNumber five. The most overlooked item is get a sales team in place, right? There's nothing worse you can do then getting all of these people to become leads for your business and then you just drop the ball because you don't have the bandwidth or the processes in place to respond to all of these leads, to turn these prospects into actual customers. Not only are you going to frustrate your accounting department, when they realize how much money they spent to get zero business out of it, more importantly, you're going to do a great job at ruining the reputation of your business. Customers are going to be like, well, I did all this work. I filled out this form or, you know, I did something and where's my stuff, right? Where's my email. Why didn't anyone call me? That's going to make your business look really bad because you're unresponsive online. So make sure you've got a process in place. Let’s RecapSo let's recap the five items to meet, to get into place for a successful Facebook ad campaign.Number one, engaging and interesting copy, hire a writer. Number two, qualify your leads. Make sure you're able to weed out the people that just are not a good fit for your business. Number three, get that funnel and get that customer journey in place from start to finish. Number four, do some research on your customer and your prospects and make sure you know what they need. And you know, what makes them tick.Number five, get a sales team or some processes in place to manage all of these leads that are coming through. If you want to chat a little bit more about some challenges you might be having with your Facebook or social media ad campaign, feel free to drop a comment below. I'd love to chat, take care, stay healthy, and we'll talk to you soon.

Posted by Sandbox Media on Wednesday, July 15, 2020

5 Things to Have in Place Before You Start Your Facebook Ad Campaign

Avoid wasting money (and potentially pissing off your customers) on a Facebook Ad campaign until you have these 5 items in place. Hey, how’s it going? I wanna chat a little bit about five important things you need to get in place if you’re trying to get a Facebook Ad campaign and want to actually make some money or do some good with that ad campaign. Before I get into … Read More

You Need To Elevate Your Content Game

You need to elevate your game and start creating great content. The web is getting more and more competitive when it comes to the amount of content and the amount of publishers that are out there creating content, and they're all competing or fighting for the attention span of the market of users online. That could be your customers or your prospects as well. Your content game needs to be elevated to make sure you are capturing the attention of your audience so they don't just scroll past your content when they're on their social media feeds or wherever you're choosing to promote your content. Here's a couple of things I'd like you to do to help elevate your content game.Make sure you're targeting your recipient properly when you're creating your content. Most businesses will have a couple of different types of people that they want to work with, whether it's based on the decision maker, whether it's based on the product or the service.When you're creating content, try to create pieces of content to target that specific type of user, not just a generic customer. If you haven't mapped out who your customers are and what their profiles look like, start there right now. Segment your customer list or your prospect list into some logical groups based on what kind of problem that they're trying to solve in their life, or what interests them or what would be something that would really capture their interest or attention when they're going about their day, whether it's at home or whether it's at work. One of the things you need to do is work on that title. Your title needs to capture their attention right away. If your title is lame, or if your title just doesn't seem to get any attention or build any form of excitement or interest, people are going to scroll right by and never even see that wonderful, awesome article that could have actually made their lives better, just because you didn't put the time into creating a title that's engaging and captivating. If you want to talk more about how to create some engaging content and elevate your content game, feel free to drop a comment below.

Posted by Sandbox Media on Tuesday, July 7, 2020

You Need To Elevate Your Content Game

You need to elevate your game and start creating great content. The web is getting more and more competitive when it comes to the amount of content and the amount of publishers that are out there creating content, and they’re all competing or fighting for the attention span of the market of users online. That could be your customers or your prospects as well. Your content game needs to be … Read More

How the smallest increase in page speed improves online sales

See the dramatic impact a 0.1 second improvement in website load times makes to conversions and salesHi, I want to take a moment to talk about how your page speed or how fast your website responds, plays a crucial role in how well your website actually delivers results for your business. Back in 2018, Google incorporated page speed as part of its algorithm. When it's trying to calculate where a website ranks on search results, what that means is the faster your website responds, it'll help you improve your positioning on organic search results. A slow website means it'll hurt where you are when someone Googles something you're ranking for. Deloitte and Google ran a study recently where they polled 70 different brands online, and their hope was, their goal rather, was to see if there's a correlation between how your website loads in terms of time versus how your website performs and the results aren't really surprising. A 0.1 second increase resulted in:Retail - 8.4% increase in conversions and a 9.2% increase in average order total.Travel - 10.1% increase in conversions with a 1.9% increase in order value. Luxury - 8.6% increase in page views Lead Generation – 8.3% decrease in their bounce rates. All of these numbers are amazing and it's just for a 0.1 per cent improvement in your website's speed. It's super important that when you're looking at how you want to improve your digital marketing, whether it's new landing pages, new ads, or whatever, don't overlook, an easy win, which is just making sure your website loads quickly on both desktop and mobile devices. Mobile Sites Continue to Trail Desktop Sites in terms of SpeedThis study also found that websites on mobile, on average, perform 2.6 times slower.The average speed for desktop is 2.9 seconds. And the average for mobile was 7.9 seconds. 7.9 seconds is way too long for a website, a webpage to load on a mobile device. People on mobile are in a rush. They're on the go and it's super important for us all to always remember that people want information fast. They want it right away. What You Can DoLook at your website, test it out, see how it's performing on different pages, whether it's e-commerce or whatever, and see how it's performing on desktops and mobiles and do whatever you can to get that speed up. Improve your hosting, improve your servers, make your website more efficient by improving the coding or platform it's running on. There's a multitude of ways that a marketing agency or a development firm can help you improve the speed of your website. I'm Sandeep, that's your Digital Marketing Moment for today. Hope you found this tip valuable. If you want to chat about it some more, feel free to drop a comment below.

Posted by Sandbox Media on Tuesday, June 30, 2020

How The Smallest Increase In Page Speed Improves Online Sales

See the dramatic impact a 0.1 second improvement in website load times makes to conversions and sales Hi, I want to take a moment to talk about how your page speed or how fast your website responds, plays a crucial role in how well your website actually delivers results for your business. Back in 2018, Google incorporated page speed as part of its algorithm. When it’s trying to calculate where … Read More